Integrated Campaign Manager

Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram. Trusted by over 1 million brands in 170 countries, we're an official Meta Business Partner, backed by top investors, including Bessemer Venture Partners. With 200 teammates across international offices in Austin, Barcelona, Yerevan, São Paulo, and Amsterdam — Manychat helps businesses across the globe improve their ROI and grow faster. No matter the use case — generating leads, increasing engagement, providing 24/7 customer support, accepting payments, and beyond — Manychat helps businesses improve their ROI and grow faster. We are seeking an Integrated Campaign Manager to optimize our performance marketing efforts in Brazil and Latin America. Reporting to the Head of Marketing Brazil, this role will directly impact the direction of Manychat's further growth by helping to form the mid and long-term regional strategy. The ideal candidate will be a strategic thinker with a robust understanding of digital marketing channels and analytics. You will be expected to leverage data-driven insights to optimize campaigns effectively and drive customer acquisition and revenue growth. Your role will involve close collaboration with our U.S.-based performance marketing team as well as cross-functional Brazil-based teams to ensure that marketing efforts are aligned with the company's objectives. If you're driven by data, obsessed with optimization, and passionate about crafting compelling marketing strategies, we want you on our team Responsibilities: Create and oversee integrated marketing campaigns from conception to execution, ensuring they align with business objectives and target the right audience segments. Collaborate with our in-house designers, writers, and creatives to drive creative and content strategy optimized for performance marketing channels like Meta, Google, YouTube, TikTok, and more. Work closely with our product, UX, and customer success teams to align marketing efforts with customer needs, product updates, and revenue goals. Leverage customer data and market research to gain insights into customer behavior and preferences. Analyze performance data to evaluate campaign and creative effectiveness , identify trends, and derive optimization insights. Create reports and keep key stakeholders updated on campaign progress and impact. Keep up with industry trends and incorporate new techniques and technologies into creative strategies. Qualifications: 5 years of digital marketing experience, with a proven track record of driving successful integrated marketing strategies. 3 years of experience leading multi-channel paid media campaigns with responsibilities for creative optimization. Expertise in various advertising platforms (e.g., Google Ads, Meta Ads, TikTok Ads) and analytics tools (e.g., Google Analytics, Tableau). Experience handling marketing budgets and forecasting/reporting results. Strong analytical skills with a knack for interpreting substantial amounts of data to uncover growth opportunities. Strong project management and interpersonal skills. Fluency in English and Portuguese. Adaptable, proactive, and ready to take on the fast-paced challenges of a growing tech environment. Benefits: Professional development budget for relevant conference tickets, training programs, or courses. Flexible benefits plan to choose the perks that fit your needs. Generous time-off policy to balance your work and life. Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. Apply for this job To apply, please submit your resume along with the required fields below: First Name Last Name Email Phone Resume/CV (Accepted file types: pdf, doc, docx, txt, rtf) LinkedIn Profile How did you hear about the position and why are you interested in Manychat? What are your compensation expectations? Are you legally authorized to work in Brazil? Our team operates in a hybrid model and requires in-office presence at least 2 - 3 times per week at our Sao Paulo office. Is this something you're comfortable with? J-18808-Ljbffr

Location: Brasil, BR

Posted Date: 3/17/2025