DTC Manager

DTC Manager The DTC Manager will optimize every aspect of direct-to-consumer sales, with the goal of maximizing revenue and enhancing the customer shopping experience leading to improvement of customer engagement. They will define the DTC strategy across the various channels, including pricing planning, promotions and customer engagement, while continuously monitoring performance to ensure business growth and sustainability. What you will do: Scale direct-to-consumer sales through the existing DTC channels (Wine Shop and Wine Club) defining and executing tailor-made strategies. Increase customer engagement and outreach to create a deeper connection with customers and generate more traffic/interest towards the historic winery in Castiglione Falletto and Langhe, especially during the low season. Increase long-term Customer Lifetime Value (CLV) through audience segmentation and customer loyalty, promoting loyalty programs, personalized offers, targeted communications, or potential referral programs. Identify additional revenue opportunities by collaborating with the other companies of the Group and potential external partners, including Tour Operators. Develop strategies for exclusive events targeted at Wine Club members in order to attract new customers and encourage loyalty. Develop new experiences (Tours & Tastings). Define pricing strategies for the various DTC channels (wine club, physical stores) to maximize value for the customer and revenue for the company, in cooperation with the Sales Managers. Monthly analysis of wine allocations versus sales and warehouse stock management. Performance and sales data monitoring. Who we are looking for: Knowledge of wine and the broader wine related world. Proven ability to identify and pursue new revenue opportunities. At least 5 years of experience in a winery as a Wine Shop Manager or DTC expert in food/beverage and related fields. Experience in customer engagement strategy. Strategic thinking, commercial acumen and analytical skills. Ideal background studies in Economics or Communications/Viticulture/Oenology or equivalent work experience. Availability to travel nationally and internationally for short trips. Ability to collaborate with cross-functional teams, including sales, logistics, and hospitality. Ability to adapt to an evolving business and proactively identify growth opportunities. Excellent problem-solving skills and to make data-driven decisions in a dynamic environment. Knowledge of CRM tools. ‘Enologia’ software knowledge is a plus. Excellent knowledge of English (other languages appreciated – German is a plus). About Our Group Vietti is part of Krause Group, a U.S. based parent company comprising a diverse set of domestic and international businesses. Krause Group is parent company also to Italian winery Enrico Serafino, Luxury Resort Casa di Langa and Football Club Parma Calcio 1913. Krause Group Italy is an Equal Opportunity Employer. Candidates of all backgrounds are encouraged to apply. Krause Group believes in People First. We are an Equal Opportunity Employer building a culture of equity and inclusion. Seniority level Associate Employment type Full-time Job function Sales and Other Industries Wine & Spirits J-18808-Ljbffr

Location: castiglione-falletto, IT

Posted Date: 1/30/2025