Senior CRM Manager - FTC

Our Story

From its inception in 1994, Chrissie Ruckers vision was to build a company that specialised in stylish, white, designer-quality items for the home that were not only exceptional quality, but also outstanding value for money. In addition to this devotion to simplicity, it was imperative the customer was put at the heart of everything, and provided with a second-to-none shopping experience - and so The White Company was born.

Today, the company that began as a 12-page mail-order brochure has become one of the UKs fast-growing multi-channel retailers and a leading lifestyle brand with over 72 stores across the UK and impressive global growth.

Our Role

This is a fixed term maternity cover role.

The Senior CRM Manager role sits at the heart of the marketing team managing our CRM activity across the UK, EU, ROW & US. There are clear objectives to drive forward customer revenues and incrementality which is a priority measure for the Operating Board. All elements of the role require managing relationships with senior stakeholders as well as excellent commercial acumen and analytical skills.

This is a career defining role and a key business hire. Whilst traditional email & brochure activity have always been key to our success, we are now in the process of defining and delivering our CRM vision of relevance. This includes clearly defining our KPIs (i.e. repeat purchase rates / frequency etc), building out customer journeys (i.e. 1st to 2nd purchase) and delivering the right message / via the right channel (i.e. more than just email and brochure). We are also beginning to build out a new loyalty proposition, and youll be front and centre.

What youll be doing

• Report into the Head of CRM & Performance Marketing and be the strategic lead for CRM & Loyalty across the business
• Manage a team of 4 heads, with the view to expanding capability
• Manage the Email and Brochure teams and influence the customer marketing strategy across our other performance channels (i.e. Paid Social / Search / Affiliates)
• Lead the strategy for CRM across our multi-category product range
• Work closely with the Insights & Analytics team to incorporate relevance into lifecycle campaigns
• Produce clear plans for how well build campaigns / projects in order to drive relevance
• Communicate with key internal stakeholders as we add additional depth.

The skills and experience youll need

• Expert knowledge in CRM, Data Strategy, Campaign Management, Direct Marketing
• Experience of developing and executing CRM strategies
• Team management experience
• Ability to influence
• Analytically minded
• International experience a bonus.

What we offer

At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries.

• Discount -Up to 50% discount (dependant on contract type)
• Holiday 25 days pro rata
• Holiday Buy opportunity to buy up to an additional 5 days holiday
• Perkplace Benefits Platform offering a variety of discounts across wellbeing and lifestyle
• Wagestream Money Management app - access to Wagestream gives you power over your pay and supports financial wellbeing
• Bonus - In addition to our competitive salaries, all our permanent employees are entitled to join a discretionary bonus scheme.
• Pension Scheme
• Life Assurance
• Private Healthcare

Additional Benefits

• Fruit basket daily
• Tea and coffee provided
• Hybrid working - option to work from home on Mondays and Fridays
• Social - Christmas party/social events throughout the year
• Seasonal Sample Sales
• Volunteer Day - with a charity of your choice
• Great Location - Close to transport links - overground Shepherds Bush station /underground White City & Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gyms.

Our Equality, Diversity and Inclusion statement of commitment
At the White company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities.
We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated.
Where difference is respected, encouraged, and celebrated. We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process. We'd love you to join us on our journey.

Our Sustainability statement of commitmentWe are committed to building a sustainable legacy that will enable a brighter future for people and our planet. We believe this should be reflected in everything we doPRIDE In everything we doP Passionate We look for team members who are passionate about their expertise or role, who bring the best of themselves to work and have fun with it. We need people who are passionate about offering impeccable service to customers and colleagues
R Resourceful We love hearing from people who use their initiative to solve problems or make processes more efficient. We value people who use their industry knowledge to support the success of the team, and those who care about sustainability.
I Imagination - The best people at The White Company bring creative ideas and offer solutions to problems. We encourage everyone, no matter how junior, to share their ideas and have a voice
D Dedication We look for people who want to go above and beyond for their team and the business. We love seeing evidence of drive from people who are dedicated to being the best in their field of expertise.
E Everyone We all want The White Company to do well and we do that through a One Team, inclusive approach. We need team members who are supportive, respectful people who share ideas and support team wellbeing

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Location: White City, GB

Posted Date: 12/25/2024