Communications Manager

Benefits:

401(k) matching

Company parties

Competitive salary

Dental insurance

Flexible schedule

Health insurance

Home office stipend

Training & development

Vision insurance

Wellness resources

POSITION DETAILS

Salary Range: $45,000- $75,000

Hours: Full Time - 40 hr/ week

Expected Start Date: 09/01/2022

Reports to: Executive Director

Created in 2015 by Women of Color, ELSO, Inc. provides culturally relevant education and leadership development opportunities that invite Youth of Color to Experience Life Science Outdoors (ELSO). Our mission is to teach and frame science and nature-based education through a lens that centers and elevates the stories, ways of knowing, individual needs, and lived experiences of Black and Brown communities. ELSO seeks to reduce the achievement gap in STEAMED (Science, Technology, Engineering, Arts, Math, Environment, Design) education and professions while creating a sense of belonging for Black, Indigenous and People of Color (BIPoC) in the natural and built environments. ELSO uses a multi-cultural approach to STEAMED education that is rooted in environmental justice and cultural history. We are demonstrating a model for STEAMED education led by People of Color.

POSITION OVERVIEW

The role of the Communications Manager is to capture the highlights, milestones, and experiences of the ELSO Inc. organization and leverage them for promotional use and awareness for stakeholders and various target audiences. They work closely with program directors and upper management to address communication needs and strategize communication plans accordingly. This role includes coming up with communication campaign deliverables, objectives, and timelines while providing instructions for promotion or use and executing plans. As well as maintains an inventory of marketing materials for promotion and creates new marketing materials and strategies for communication as needed.

Additionally, the role of the Communications Manager is to carry out marketing campaigns and support programs and management in marketing efforts. Their duties include creating marketing campaign content like graphics and newsletters, managing and moderating social media accounts, and supporting promotional event campaigns.

ESSENTIAL DUTIES

Storytelling & Communications (60%)

Website

Manage organization’s website & event calendar to share with various audience groups.

Responsible for regular review and maintenance of website, including supervising and directing sub-contractors and freelance web designers

Streamline communication channels to establish uniform messaging and brand identity

Responsible for supervision and management of design contractors in order to create graphics and produce visual materials for the organization website

Gather assets and coordinate with photographers, and staff to produce updated headshots and bios of team and consulting services

Responsible for leading the annual Dev-Comm Staff Planning Retreat sessions on communications.

Social Media

Develop social media strategy and lead the implementation of social media editorial calendar and plan

Develop brand Social Media content and implement key messaging strategies through racial equity lenses

Create graphics, brand guidelines, and editorial calendars to ensure the production of consistent and cohesive organizational messaging

Responsible for publishing camp advertising info/registration for various ELSO programs/events

Video, Photography, Media Coverage

Lead the development of creating the storyline, messaging and outline of storytelling video projects

Supervise and direct subcontractors, including coordinating with videographers/ photographers to capture photos and footage and moments from programs and events

Present materials to various audiences thru multiple channels

Coordinated with other organizations to produce and record ELSO STEAM videos

Compile Interview Panel, media requests and releases, production team to produce ELSO videos

Anticipates and schedule media coverage opportunities with funders/partners to maintain to craft stories around organization’s agenda and accomplishments

Newsletter and Communications

Collaborate with E.D. to outline regular newsletters and write copy for organizational newsletters

Responsible for implementation of the organization brand guidelines and shared language

Regularly update the Shared Language and implement across the organization

Create newsletters, E Blasts, announcements via Constant Contacts/ Neon CRM

Come up with written materials Volunteer & Jobs Opportunities

Create and publish marketing materials and digital toolkits for external partners

Develop media relations with external organizations to obtain media and press coverage

Develop materials to educate staff on communication practices

Design

Responsible for curating Collateral including: Brochures, T-Shirts, Logos, Swag Bags, Business Cards, Postcards, Envelopes, Banners

Community Engagement & Program Support (20%)

Align with program directors to promote STEAM learning opportunities and develop standardized registration processes

Create and maintain inventory of marketing materials and sharing out instructions of how to use accordingly

Coordinate with specific parties to come up with new marketing materials and resources

Visit event sites for collecting content relating to programs and camp sessions

Establish cooperative relationships with programming staff, project management and grants management team

Anticipate and schedule media coverage opportunities with funders to maintain favorable public and stakeholder views of the organization’s agenda and accomplishments

Responsible for community outreach engagement thru various communication outlets

Ensure Registration + Application Process are accessible for public or qualified candidates

Coordinate with Translator for Spanish Translation for various media projects

Fundraising & Development (20%)

Support with planning and execution of fundraising campaigns

Support with strategy planning for promotional campaigns and donor engagement

Create graphics, weekly posts, stories, and newsletters for campaigns

Responsible for Give Guide online giving strategy, work collaboratively with Donor Relations Manager publishing campaign content and delivery via communication channels to targeted audiences

Support and participate with Donor Relations Manager in corporate engagement and giving by shadowing and observing Support development of EOY appeal, text, visuals

Collaborate with Development team and E.D. to create the Impact Report and responsible for the design, timeline and compilation of the elements of the Impact Report.

Research and study analytics of engagement to improve messaging techniques and practices

Support Donor Relations Manager in donor stewardship by preparing donor gifts, thank you notes to sustain contributor relationships

Support management of online donor management platforms (i.e. kickstarter)

Develop online store and organized shop page

Collaborate with the Donor Relations Manager to develop fundraising promotional materials

Facilitate visual storytelling for promotional purposes thru website and social media platforms

Events

Design and lead planning, implementation, and production of fundraising events specifically “We’re Joyful” Rooftop Social including vendor relationships, budgets, and event logistics. May coordinate activities related to event program.

Responsible for working collaboratively with fundraising team to achieve event fundraising goals.

Collaborate with Donor Relations Manager to secure sponsors, in kind donations, raffle items for fundraising events

Supervise the Events Intern in managing the logistics of fundraising events

Maintain master event files and records in the Shared Drive

Responsible for leading annual evaluation of events recommend revisions to event plan for future versions as appropriate

Teamwork

Coordinate vendors with camp staff and ELSO staff team as necessary

Other duties as assigned

REPORTS

Supervise Events Intern

Supervise Social Media Intern

Supervise Graphic Design contractor

REQUIRED QUALIFICATIONS

21+ High School Graduate, or GED complete, can be current college, with design experience

Must be able to pass a background check as required by the Oregon Department of Education for positions that work directly with youth (Oregon State Department of Education Disqualifying Crimes 342.143) and have clean driving record for 1 year prior to application

PREFERRED QUALIFICATIONS

Bachelor’s Degree

2 years experience in marketing and communications

Marketing/Communication Background

Proficient with marketing - related software programs

BENEFITS

Flexible schedule

Health Insurance

Life Insurance

Vision Insurance

Dental Insurance

Sick, Vacation, Holiday and PTO Days

Phone and Internet Stipend

Mileage coverage

ELSO will supply all office essentials (computer, mouse, keyboard, printer, pens, paper, etc.) to staff working from a home office as well as subscriptions to required software.

This is a remote position.