CRM Manager

Purpose of the role:

This is a 12 month fixed term contract.

We are currently looking for an experienced and results-driven CRM Manager, responsible for the CRM strategy across a significant part of the business. You will manage projects related to data integration, channel management and retention, as well as being responsible for sending and reporting on omni channel communications focused mainly on emails and SMS.

The CRM Manager will lead on data projects outlining the digital approach to- acquisition, retention and loyalty, as well as management of agencies and internal data processes. This role will manage a small team.

Duties & Responsibilities:

Management and Strategy: Managing the business’s day-to-day consumer relations protocols, CRM segmentation, onsite personalization, and product recommendation programs and platforms. The creation of models against lifetime value, retention, churn, loyalty, and advocacy programs.
Omnichannel Marketing: Responsible for omni channel marketing focusing mainly on email and SMS channels. Will be responsible for sending emails for our managed estate as well as managing the SMS sends.
Content & Briefing: Ensuring that all content for our CRM channels is optimised and the CRM team are hitting deadlines to deliver activity; briefing design assets from stakeholders where required
Project Management: Responsible for delivering against all the timelines relating to CRM. Ensuring stakeholders are aware of SLA, clear communication on go live dates and activity
Data Management: Responsible for data management across the business ensuring all sources are flowing into our CRM system against the correct criteria. Ensuring GDPR compliance where necessary.
Agency Management: Responsible for managing our CRM agencies, setting agency objectives and work priorities. Monthly account meetings and reports on agency performance.
New Tech: Responsible for identifying new tech through the Access suite of tools to drive sales.
IT and Sales Support: Supporting the sales team with customer opportunities and journeys to drive sales in venue. Also working with IT to ensure systems and processes are being followed.
Analytics and Reporting: Working with the controlling team to deliver consumer insight and reporting.

Skills, experience & qualifications:

Strong experience in digital marketing – specialising in CRM and email marketing
Line management experience preferable
Demonstratable knowledge in customer acquisition, re-engagement and retention strategies
Degree educated in an IT, Marketing or Business-related field or with an equivalent qualification in digital marketing

Key Skills Required:

Extensive knowledge of marketing channels, particularly in email, SMS, push and web notifications
Extensive knowledge of email best practice ensuring deliverability and conversion rate optimisation
Extensive knowledge of basic coding languages like HTML and CSS and XML
Moderate knowledge of SQL database structures and layouts
Excellent technical knowledge of CRM systems
Strong commercial outlook to maximise Customer Lifetime Value

What's in it for you?

• 25 days annual leave


• Annual Leave Purchase Scheme


• Pension


• Vitality Healthcare


• Opt in dental insurance programme


• Annual bonus scheme


• The Stonegate discount card offering discounts across our managed estate


• Online benefits portal offering discounts across the High Street and other retailers

At Stonegate Group, we're proud to be the biggest operator of pubs, bars, and late-night venues in the United Kingdom. Our leading brands are diverse and well-known, including names like Slug & Lettuce, Be At One and Popworld. Find out more about a career with Stonegate Group at www.stonegatecareers.co.uk.

If you have a disability as outlined by the Equality Act 2010 and require reasonable adjustments to be made during the recruitment process, please let us know in advance so that any support, aids or adaptations can be put in place to assist you. You can contact us on pstrecruitment@stonegategroup.co.uk.

Job Reference: LB1190489HomCM

Location: Solihull, GB

Posted Date: 11/29/2024