Head of CRM H/F

WE ARE BETCLIC

Betclic is a tech company specializing in online gaming and a leader in sports betting in several European countries. Every day, Betclic is committed to fueling the passion for sports by providing players with the best entertainment experience through innovative cutting-edge technologies, ensuring a safe and healthy gaming environment.

Betclic, headquartered in Bordeaux, France, is a multicultural and international company with nearly 950 employees spread across 5 European countries: France, Italy, Malta, Poland, and Portugal.

Do you have a passion for the world of sports and gaming? Do you enjoy challenges and contributing to collective efforts? Join the adventure!

ENTER THE GAME

To support Betclic’s growth, we are looking for our future Head of CRM, with the mission to define and execute our player engagement strategy across all our markets.

YOUR ROLE WITHIN BETCLIC

In this context, your missions are as follows:

Strategy:

• Define the strategic roadmap to drive long-term player loyalty and engagement while overseeing the execution of daily CRM operations.
• Collaborate with Product and Tech leads to regularly assess and optimize the usage of our CRM tools, identifying areas for improvement or upgrades.
• Supervise the design, implementation, and optimization of automated marketing campaigns.
• Monitor and research trends in the CRM field to identify emerging opportunities for Betclic to capitalize on and gain a competitive advantage.

Operations:

• Work closely with country leads to prepare monthly CRM plans, structuring and executing operations within allocated budgets.
• Implement our 360-lifecycle strategy by coordinating digital touchpoints (emails, SMS, push notifications), human interactions (customer service), and product.
• Maintain CRM operations within budget and timeline, applying business planning against key performance indicators and financial projections.

Data Analysis:

• Identify and analyze customer data to understand trends, behaviors, and needs, guiding relational strategies, contact points, and commercial offers.
• Monitor and evaluate CRM campaigns and activities to measure ROI, prioritize resources, and drive continuous improvement in player retention and engagement.
• Conduct consumer experience research, segmentation, and roadmap analyses to identify areas of improvement in CRM campaigns.

Management:

• Lead a team of 10 and growing, fostering a strong team culture aligned with Betclic's goals and values.
• Inspire a unified vision and objectives within the team, promoting an agile and data-driven culture in an international environment.
• Make player-centricity a key driver in all decision-making processes and strategies.

WHO ARE WE LOOKING FOR?

We're looking for colleagues with a good sense of humor, respect, and kindness, a love for sport, a bit of zeal, and a real passion for their profession!

This job is for you if:

• A solid record of accomplishment in CRM management, preferably in a fast-paced, international environment.
• A demonstrated ability to lead and develop a team, fostering a player-centric culture.
• Analytical skills with experience in data analysis to inform decision-making and strategy formulation.
• Proficiency in CRM tools and platforms, with the ability to assess and optimize their usage.
• Strong verbal and written communication skills,
• A proven ability to work collaboratively with cross-functional teams, including Product, Tech, and country leads.
• Ability to thrive in a dynamic, fast-changing environment, managing multiple priorities and projects simultaneously and with resilience
• Fluency in English and French

WHAT ARE THE RECRUITMENT STEPS?

• If your application is selected, Elodie will contact you within 2 weeks to conduct an HR prequalification interview (30 minutes).
• You will be asked to complete the AssessFirst Test, which evaluates your personality, motivations, and reasoning abilities.
• You will meet Paul, the Growth Director and your potential future manager
• Within two weeks after meeting Paul, you will be given a case study to work on to present to Product and/or Marketing Directors, including Paul
• You will then have an interview with Julien, the Chief Operating Officer
• Elodie will conduct a final HR interview where you will also discuss the results of your AssessFirst Test.

To provide an ideal candidate experience, the Betclic recruitment process typically lasts 6 to 8 weeks

WHAT CAN YOU EXPECT?

• 25 paid vacation days and 10 "RTT" days
• A Ticket Restaurant card loaded with €10 per day (50% funded)
• 100% coverage of a health insurance plan for you and your children
• 50% coverage of transportation costs or an annual sustainable mobility bonus (€230 for sustainable commuting)
• An advantageous telecommuting policy
• An annual training program
• Exceptional office facilities with a rooftop for sunny breaks and lunches overlooking the Cité du Vin
• Internal events to spice up your daily routine
• Free sports classes at our facilities

And most importantly, the opportunity to work in a young, friendly, and fun atmosphere!

This is a permanent position available in Bordeaux as soon as possible.

Betclic Group - 117 quai de Bacalan 33300 BORDEAUX

All our positions are open to people with disabilities.