B2B Trade Marketing Specialist

THE ROLE:

Working as part of the PC and Systems UK marketing team, responsible for laptops, desktop PCs and handheld devices, this B2B focused role will co-ordinate and deliver marketing initiatives and tools in support of primarily B2B channel partners.

Key responsibilities include:

Own product information management, organizing and supplying assets including product copy, imagery, video and technical specifications, to trade partners.

Develop and execute quarterly co-marketing campaigns with commercial resellers.

Coordinate short and long-term trade marketing initiatives to drive growth with key distributors.

Support commercial trade shows and partner events, developing event kits, experiences and materials, as well as assisting logistics for successful execution.

Support the creation of local sales collateral and rebrandable content, including brochures, catalogues, presentations, showreels, editorial content, case studies, and branded merchandise.

Manage the Partner portal, developing partner news, content and online training materials.

Manage email and social communications to partner database and communities.

Analyse and report on trade marketing performance to optimize future initiatives.

THE IDEAL CANDIDATE:

Interest in computing and gaming technology.

Generalist B2B marketing skills including digital, events, email and social.

Skilled with creative applications, such as Photoshop.

Proven ability to manage concurrent projects with effective execution and timely delivery.