Web Analyst

Are you a data-driven digital analyst with a passion for understanding user behaviour and driving online performance? Our client, a leading tech company, is seeking a talented Web Analyst to join their team in Manchester. Known for fostering a positive, collaborative work environment, this organisation is committed to employee growth, inclusivity, and a balanced work-life culture.

Key Responsibilities:

• Analyse website traffic and user behavior to identify trends and uncover actionable opportunities for business growth.
• Track key performance indicators (KPIs) and generate detailed reports on website performance to help guide strategic decisions.
• Conduct A/B testing and other experiments to optimise website conversion rates and user experience.
• Collaborate with marketing, product, and engineering teams to implement data-driven solutions that enhance user engagement and site performance.
• Stay up-to-date with the latest in web analytics tools and techniques to continuously improve the digital analysis process.

Required Skills and Experience:

• Strong analytical skills with the ability to interpret complex data and derive insights.
• Proficiency in web analytics tools, particularly Google Analytics.
• Experience with A/B testing and experimentation methodologies, with a track record of driving measurable improvements.
• Excellent communication and presentation skills to share insights effectively across teams.
• A genuine passion for data with a results-oriented mindset.

Why Join?

This company is well-regarded for its supportive and innovative work environment, which prioritises employee well-being and growth. Joining this team means you’ll be part of a culture that values collaboration, continuous learning, and work-life balance. Here, your expertise in data analysis and user insights will be recognised and empowered to drive impactful, meaningful improvements.