Head of Product - Influencer/Talent Brands

Head of Product - Influencer/Talent Brands

Location: East London (Office-Based)

Salary: Up to £90k + Bonus

**Have you partnered with influencers and celebrities to develop a product range or merchandise that enhances their brand and connects with their target audience? If so, this role is perfect for you!**

This role requires an experienced product lead who has can take a product from ideation to launch and has experience doing all the steps in between - preferably from a start-up/entrepreneurial environment having worked with modest budgets and small teams.

This rapidly growing podcast media and technology company is seeking a Head of Product to partner with their core brands and internal celebrity hosts. In this hands-on role, you will establish a comprehensive range of influencer-led products and merchandise, driving the ideation, development, production, and monetization strategies. This position is ideal for someone who thrives on getting involved in all aspects of product development and will own the full product roadmap for each line, from concept to launch.

Key Responsibilities:

• Collaboration with Influencers: Work closely with brand hosts (influencers) to identify and capitalize on product launch and development opportunities.
• Innovative Merchandise Development: Lead the ideation and creation of merchandise that resonates with diverse audience segments.
• Product Methodology Creation: Build the foundations for a scalable product engine that serves as a key monetization driver across our talent slate. Develop systems for prioritizing new product development, rationalizing product lines, and determining product decommissioning.
• Lifecycle Management: Oversee the entire product lifecycle, ensuring alignment with brand values from concept to launch, and manage post-launch reviews to inform future iterations.
• Operational Excellence: Develop and implement a robust resourcing plan, sourcing the right partners (e.g., digital product agencies, freelancers) to effectively scale the product function.
• Monetization Strategies: Create and implement strategies to maximize revenue across all product lines.
• Market Analysis: Analyze market trends and consumer feedback to refine and enhance product offerings.
• Cross-Functional Collaboration: Work with marketing and sales teams to effectively promote product launches, managing suppliers and the entire product lifecycle.
• Performance Accountability: Establish key performance indicators (KPIs) to measure product success, monitor performance, and iterate on strategies for continuous improvement.

Qualifications:

• Proven experience building both physical and digital products from the ground up, ideally within the media, content, or entertainment sectors in a start-up/SME environment
• Track record of successfully launching multiple products in parallel, catering to diverse audiences and brands
• Strong understanding of influencer marketing and trends in consumer products.
• Exceptional project management skills, with the ability to handle multiple initiatives across varying demographics.
• Creative thinker with a passion for crafting compelling product experiences.
• Excellent communication and collaboration skills.
• An entrepreneurial mindset with a natural talent for spotting commercial product opportunities
• You thrive in a fast-paced, entrepreneurial environment where no two days are the same
• You thrive on being the central hub for all suppliers, agency partners, and teams, driving the realization of new product ideas to fruition!

Do get in touch if you tick all of the above criteria and want to be front and centre in shaping the future of influencer-led products and make a significant impact in a dynamic and innovative audio media environment!