Event Marketing Campaigns Manager

Job Role: Event Marketing Campaigns Manager

We are looking for a well-rounded, hit-the-ground-running marketer, to take ownership across a wide range of marketing disciplines. You will execute and manage end-to-end event marketing activities to ensure the success of events, manage stakeholder communications, and oversee on-site logistics. This role combines strategic planning, digital marketing, marketing automation, and on-site event execution to ensure a seamless event experience and effective stakeholder engagement. Reporting to the Marketing Director, you will have ownership of the HubSpot email campaigns, organic LinkedIn campaigns, and event website management, working in a small but highly productive and friendly team, offering training and support to generate online registrations for your managed events.

Who We Are

We are hubXchange! We offer one-day expertly-curated events offering highly interactive, limited-capacity, focused roundtables (we call Xchanges). We deliver 1:1 meetings, and unparalleled networking for C-suite executives and senior scientists, addressing key life science (Pharma/Biotech) topics across North America and Europe.

https://hub-xchange.com/about-us

Role & Responsibilities

Digital Marketing

· Marketing Campaign Operation:

o Work with the Sales Team, uploading leads, managing data segmentation, and monitoring and reporting on data health.

o Manage the integration between marketing platforms, including HubSpot, ESPs, website, etc.

o Create automated workflow in HubSpot to ensure seamless operation for lead generation and conversion.

o Maintain and set up email accounts for team members.

o Track the campaign performance through tracked website and social media links.

· Email Campaign Marketing:

o Writing and/or updating engaging email copy to generate and maximize delegate registrations and email execution using marketing automation tools.

o Setting up email campaigns on HubSpot, creating email sequences, workflows, and schedules, and customizing copy for targeted lists across varying stages of the email campaign.

o Monitoring email performance, reporting on email deliverability and health, and providing solutions to improve deliverability.

· Website & SEO Management:

o Update event web pages, collaborating with other teams to track agenda changes, event information, and sponsor logos.

o Updating blog posts/articles with the latest industry news, feeding into the social media campaigns.

o Reporting on website traffic & SEO performance, using GA4, Google Looker Studio, Google Tag Manager etc.

· Social Media Campaigns:

o Design visually impactful LinkedIn posts using Canva/AI.

o Write engaging copy to promote the event’s agenda.

o Maintaining and updating the social media schedule.

o delegate registration tracker and budget reporting.

Event Preparation:

· Create shared folders ahead of events for required onsite materials.

· Working with the Marketing Director to create onsite personalized agendas.

· Design and/or update onsite signage.

· Liaise with suppliers including printers and designers.

· Printing name badges, feedback forms, floor plans, agendas, etc.

· Create and update sponsor PDF materials.

Skills & Qualifications

· Proven project management skills with experience in managing multiple events concurrently.

· Proficiency with HubSpot (or similar Salesforce, Zoho CRM, Pipedrive, Active Campaign etc), LinkedIn, Canva, and other digital marketing tools (GA4, Google Looker Studio).

· Strong written and verbal communication skills to effectively coordinate with internal and external stakeholders.

· 1+ years of experience in event marketing, preferably within the Life Sciences, Pharma, or Biotech sectors.

· HubSpot expertise (CRM, Sales & Marketing) is required.

· Strong Excel skills, and confidence in recommending new tools and practices for growth.

Soft Skills

· Exceptional time management and prioritization.

· Proactive stakeholder management.

· Strong teamwork and collaboration.

· Adaptable, with critical thinking and effective decision-making skills.

What We Offer

· Central London office in an award-winning WeWork space (Waterloo): See the space

https://www.wework.com/en-GB/buildings/10-york-rd--london

· Hybrid / Flexible working model (1–2 days remote).

· Opportunities for international travel across North America and Europe.

· 25 days of annual leave plus bank holidays.

· Competitive salary with a generous commission structure.

· Company pension.

· Clear career progression and salary reviews.

· Training, nurturing, and support to excel in your marketing career.

Position Start Date: As soon as possible.

• Salary: £30k-£40k + Highly Competitive bonus/commission!