Brand Activation Marketing Manager

Brand Activation Marketing Manager
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Manager, Dealer and Brand Activation

The Dealer and Brand Activation team is focused on developing and executing the commercial sales growth initiatives and go-to-market activities for Interstate Batteries products across the North American network of dealers (150,000+ dealers in N.A.). The Manager, Dealer and Brand Activation will act as an influential leader providing strategic and experiential marketing direction to the enterprise.

The Manager, Dealer and Brand Activation will lead a high-impact team of 2-3 direct reports and oversee the commercial calendar and execute programs related to unit sales growth, price incentives, and branded marketing programs.

He/She will be responsible for developing and maintaining experiential marketing assets to support dealer engagement and growth while driving collaboration across Sales, Operations, and Marketing leadership. Each fiscal year, the Manager, Dealer and Brand Activation team will assess program performance and deliver business recommendations to leadership.

This role will have direct accountability for key business areas: Commercial Calendar Planning and Communication, Program Strategy Development and Execution, and Dealer and Local Sales Engagement.

Job Components:

Commercial Calendar Planning and Communication

Set and maintain annual objectives and timelines of programmatic and ad-hoc marketing initiatives in coordination with Operations, Finance, and Pricing initiatives.

Coordinate closely with local sales leadership to develop campaigns and deliver targeted growth initiatives using dealer segmentation and focused communications.

Guide and manage field sales teams’ (i.e., Route Sales Manager, Local Sales Manager) incentive programs to align with broader commercial and operational initiatives.

Program Strategy Development and Execution

Identify, communicate, and lead sales and marketing programs to drive dealer growth and ensure aligned incentives across the network of dealers, distribution operations, and field sales.

Lead cross-functional partners (e.g., Sales, Distribution, Insights, Product, Operations, Brand) to develop the go-to-market approach, identify resource requirements and marketing assets, and regularly assess dealer growth and sales performance.

Maintain budget for all marketing campaigns and ensure program performance and ROI targets are met or exceeded.

Develop an integrated marketing approach and oversee each component from idea to execution (brief, implementation, tracking, communication, and completion); marketing campaigns can include digital video, print, point-of-purchase, email, training modules, incentives, and product branding/labels.

Dealer and Local Sales Engagement

Develop and facilitate communications and marketing assets to maximize impact in the field and ensure high adoption and dealer engagement across all programs.

Build and implement Dealer tools for an enhanced digital and in-store presence. This can include leveraging the Asset Management Library and enabling Dealers to leverage the power of the branded collateral on their own online platforms.

Partner with in-house creative agency, brand teams, and 3rd party vendors to develop growth-oriented marketing solutions by building clear and comprehensive creative briefs which are rooted in market insights and focused on dealer impact.

Additional responsibilities can include: Automotive Aftermarket Products Expo (AAPEX) Trade Show planning, development, and logistics; recommending inventory needs for sales collateral; offering marketing support on New Business development pursuits.

Core Competencies

Strong leadership skills, including strategic thinking, team management, project leadership, collaboration, and influencing skills as well as ability to manage ambiguity.

Good oral and written communication skills - the ability to communicate with senior leadership levels with the ability to quickly gain credibility in field and support center settings.

Ability to become sales & marketing expert on the Interstate dealer experience.

Strong analytical skills with the ability to translate data, financials, consumer, and marketplace insights into actionable customer recommendations.

Outstanding collaboration skills, with proven ability to work with multiple stakeholders across business lines to accomplish shared goals and manage expectations.

Capable of managing multiple projects and deadlines simultaneously.

Demonstrate strong marketing and business acumen, possess the ability to learn and adapt quickly.

High level of maturity, ability to thrive with a high sense of urgency and self-initiative.

Qualifications

Bachelor’s degree from an accredited US or international university required.

BBA in Business, Marketing, Economics, or Finance preferred.

MBA preferred.

Minimum of 6-7 years of relevant professional experience.

Note: We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.

Interstate Batteries provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sex, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.

Interstate Batteries expressly prohibits unlawful discrimination on the basis of age, race, color, religion, creed, sex, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, medical condition, genetic information, national origin, ancestry, disability (mental and physical), marital status, military status, veteran status, citizenship, or any other characteristic protected under applicable local, state, or federal law.

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