Axon Moore
Email, Content and Merchandising Marketing Executive
Job Location
Warrington, United Kingdom
Job Description
Email, Content, and Merchandising Marketing Executive
5 days in office (flexibility for 1 day at home)
Competitive Salary: Circa £40k (depending on experience)
Do you have a passion for tech, gaming, or consumer electronics? Axon Moore is extremely proud to partner with a leading performance company specialising in PC hardware and technology. With over 25 years of heritage in the tech sector, the company is experiencing rapid growth in both its ecommerce and B2B channels and has ambitious plans for future expansion.
About the Role
As the Email, Content, and Merchandising Marketing Executive, you will play a pivotal role in shaping meaningful customer journeys, crafting compelling content, and optimising on-site merchandising to drive business success. This is an exciting opportunity for a creative marketer with strong copywriting and content experience, who also understands the importance of effective merchandising in the ecommerce landscape.
This role goes beyond sending out weekly emails—you’ll help design customer lifecycle programs, implement dynamic automated campaigns, and create content that engages, informs, and converts customers. Additionally, you’ll play a hands-on role in merchandising products to optimise visibility and sales performance.
If you’re passionate about email CRM, content creation, and merchandising, and have a strong creative and data-driven mindset, this role offers the perfect opportunity to showcase your expertise.
Key Responsibilities
Content & Copywriting (50%)
Create engaging content for product pages, blogs, email campaigns, and social media to drive traffic and conversions.
Write SEO-optimised copy that enhances organic visibility and brand positioning.
Develop content to support promotional campaigns, product launches, and loyalty initiatives such as refer-a-friend and rewards programs.
Highlight customer success stories, product launches, and unique builds through creative storytelling.
Collaborate with creative teams to produce video materials and support visual content creation.
Merchandising & Ecommerce Optimisation (30%)
Oversee on-site merchandising using the CMS, ensuring products are effectively displayed and campaigns are optimised for conversion.
Partner with the CRO team to improve customer journeys and increase attach rates.
Analyse website performance using tools like Google Analytics and make data-informed recommendations for merchandising improvements.
Work with the trading team to manage supplier-funded content and measure its impact.
Email CRM (20%)
Lead the CRM program, focusing on automation and triggered email campaigns to support scalable growth.
Develop behavioural, lifecycle, and RFM-based email programs to maximise daily sales and repeat purchases.
Collaborate with data and product teams to identify buying patterns and create targeted, data-driven email campaigns.
Manage operational and customer satisfaction emails, maintaining consistency with the brand voice and messaging.
Deliver ongoing performance reports and dashboards to inform strategic decisions.
What Experience Should You Have?
Essential: Proven experience in B2C ecommerce, with a strong focus on content marketing and merchandising.
Strong copywriting skills, with the ability to create engaging, conversion-focused content.
Experience in using data and analytics to optimise campaigns and site performance.
Understanding of SEO principles and their application in content creation.
Previous experience in merchandising or ecommerce site management is a significant advantage.
What Skills Do You Need?
Positive, proactive attitude with a strong desire to learn and grow.
Results-driven approach in line with a high-performance company culture.
Excellent organisational skills and the ability to manage multiple projects efficiently.
Strong communication skills to collaborate effectively across departments.
Passion for tech, gaming, or consumer electronics is a plus.
A good sense of humour and team spirit—they believe in achieving success together while enjoying the process.
Benefits of Working for Our Client
25 days of holiday + bank holidays.
Free parking.
Modern office building.
Day off for your birthday.
Complimentary tea and coffee.
Annual Christmas party.
Discretionary performance-based bonus.
If you’re excited about this role and ready to take the next step, send your updated CV to (url removed) or call (phone number removed) to discuss further
Location: Warrington, GB
Posted Date: 11/25/2024
5 days in office (flexibility for 1 day at home)
Competitive Salary: Circa £40k (depending on experience)
Do you have a passion for tech, gaming, or consumer electronics? Axon Moore is extremely proud to partner with a leading performance company specialising in PC hardware and technology. With over 25 years of heritage in the tech sector, the company is experiencing rapid growth in both its ecommerce and B2B channels and has ambitious plans for future expansion.
About the Role
As the Email, Content, and Merchandising Marketing Executive, you will play a pivotal role in shaping meaningful customer journeys, crafting compelling content, and optimising on-site merchandising to drive business success. This is an exciting opportunity for a creative marketer with strong copywriting and content experience, who also understands the importance of effective merchandising in the ecommerce landscape.
This role goes beyond sending out weekly emails—you’ll help design customer lifecycle programs, implement dynamic automated campaigns, and create content that engages, informs, and converts customers. Additionally, you’ll play a hands-on role in merchandising products to optimise visibility and sales performance.
If you’re passionate about email CRM, content creation, and merchandising, and have a strong creative and data-driven mindset, this role offers the perfect opportunity to showcase your expertise.
Key Responsibilities
Content & Copywriting (50%)
Create engaging content for product pages, blogs, email campaigns, and social media to drive traffic and conversions.
Write SEO-optimised copy that enhances organic visibility and brand positioning.
Develop content to support promotional campaigns, product launches, and loyalty initiatives such as refer-a-friend and rewards programs.
Highlight customer success stories, product launches, and unique builds through creative storytelling.
Collaborate with creative teams to produce video materials and support visual content creation.
Merchandising & Ecommerce Optimisation (30%)
Oversee on-site merchandising using the CMS, ensuring products are effectively displayed and campaigns are optimised for conversion.
Partner with the CRO team to improve customer journeys and increase attach rates.
Analyse website performance using tools like Google Analytics and make data-informed recommendations for merchandising improvements.
Work with the trading team to manage supplier-funded content and measure its impact.
Email CRM (20%)
Lead the CRM program, focusing on automation and triggered email campaigns to support scalable growth.
Develop behavioural, lifecycle, and RFM-based email programs to maximise daily sales and repeat purchases.
Collaborate with data and product teams to identify buying patterns and create targeted, data-driven email campaigns.
Manage operational and customer satisfaction emails, maintaining consistency with the brand voice and messaging.
Deliver ongoing performance reports and dashboards to inform strategic decisions.
What Experience Should You Have?
Essential: Proven experience in B2C ecommerce, with a strong focus on content marketing and merchandising.
Strong copywriting skills, with the ability to create engaging, conversion-focused content.
Experience in using data and analytics to optimise campaigns and site performance.
Understanding of SEO principles and their application in content creation.
Previous experience in merchandising or ecommerce site management is a significant advantage.
What Skills Do You Need?
Positive, proactive attitude with a strong desire to learn and grow.
Results-driven approach in line with a high-performance company culture.
Excellent organisational skills and the ability to manage multiple projects efficiently.
Strong communication skills to collaborate effectively across departments.
Passion for tech, gaming, or consumer electronics is a plus.
A good sense of humour and team spirit—they believe in achieving success together while enjoying the process.
Benefits of Working for Our Client
25 days of holiday + bank holidays.
Free parking.
Modern office building.
Day off for your birthday.
Complimentary tea and coffee.
Annual Christmas party.
Discretionary performance-based bonus.
If you’re excited about this role and ready to take the next step, send your updated CV to (url removed) or call (phone number removed) to discuss further
Location: Warrington, GB
Posted Date: 11/25/2024
Contact Information
| Contact | Human Resources Axon Moore |
|---|