PPC Manager

Paid Media Manager - SaaS - In-house

Salary circa £45,000 - £55,000

Sussex / Remote / Hybrid

Excellent benefits

You will be joining a successful Sussex based SaaS company who are bringing their Paid Media function in-house. Working into their Head of Digital this is a pivotal role with a delivery focus, owning and reviewing PPC, Display and Paid Social. You will drive and increase b2b lead generation through Paid Media activity and optimisation.

You will join a collaborative, creative and friendly company who champion communication, engagement and welcome new ideas to challenge their current landscape and drive positive results.

Key responsibilities for the Paid Media Manager include:-

• Develop and execute a comprehensive paid media strategy.
• Manage and optimise paid media campaigns.
• Collaborate with the website and content manager to ensure messaging and branding across all digital touchpoints.
• Monitor and analyse campaign performance data to identify trends, insights, and opportunities for optimisation.
• Conduct A/B testing to improve ad creative, targeting, and overall campaign performance.
• Prepare and present regular reports on campaign performance, insights, and recommendations to stakeholders.

What you will need for this Paid Media Manager jobs:-

• Agency side or in-house (technical delivery) hands-on experience of campaign set up and optimisation of campaigns across PPC, Display as well as Paid Social.
• Paid Media experience from B2B sector, ideally SaaS or Tech with a lead generation focus.
• B2B funnel demand generation experience
• Experience of budget management, reporting and analysis.
• Experience of knowledge of HubSpot would be useful but not essential.
• Proven skills in using Google Analytics, Google Ads, plus other digital tools and platforms.
• An eye for design, with experience of briefing designers on digital marketing assets.

Benefits include: fantastic holidays and flexible bank holidays, work life balance and in particular this job could offer brilliant development opportunities within the company.