Growth Marketing Associate (Japanese Speaker)

Job Overview:

As a Growth Marketing Associate, your primary focus will be on user acquisition, conversion, and onboarding. This role requires a dynamic and data-driven individual with a deep understanding of luxury markets and a proven track record in digital marketing and acquisition campaigns.

Responsibilities:

1. Community Growth and Strategy Development:
   • Develop and implement community lead generation strategies to support qualitative, targeted, and sustainable growth.
   • Develop and maintain a marketing calendar in your dedicated region to plan and execute lead-generation activities, including social media campaigns, ads, partnerships, outreach programs, and direct recruitment.
   • Stay up to date on the latest marketing trends and best practices.
2. Lead Generation Campaign Development and Execution:
   • Lead the development and execution of lead generation campaigns across all channels, including online, offline, and social media.
   • Collaborate with cross-functional teams in market and at a global level to ensure that campaigns are aligned with business objectives, brand identity, and compliance.
   • Develop and implement campaign tracking dashboards and reporting strategies to measure campaign performance.
   • Implement direct recruitment campaigns to identify and onboard evaluators, ensuring fully qualified evaluators join the community team.
   • Monitor and manage campaigns across various platforms to maximize user acquisition while maintaining cost-effectiveness.
3. Data Management and Analysis:
   • Collect, manage, and analyze marketing data from various sources (HubSpot, Meta, and our internal database) to continuously optimize campaigns.
   • Implement A/B testing and data-driven optimization strategies to enhance the effectiveness of user acquisition efforts.
   • Provide regular reports on the performance of paid advertising efforts and direct recruitment initiatives.
4. Growth Mindset:
   • Identify new growth opportunities to expand our reach and grow our community.
   • Build and maintain relationships with key influencers in our industry.
   • Explore locally relevant channels, both online and offline.
   • Test and experiment with new tactics to drive innovation.
5. Communication and Teamwork:
   • Work closely with the Operations team to streamline the onboarding process for recruited evaluators to ensure a smooth transition to mission assignment.
   • Develop and execute targeted communication strategies to engage potential evaluators and display the unique opportunities within the luxury evaluation community.
   • Write clear and concise marketing materials in English (other languages are a plus).
   • Manage multiple projects and deadlines simultaneously.
   • Ability to work independently and take ownership of projects.
   • Demonstrate initiative and a proactive approach to problem-solving.

Qualifications:

• Bachelor's degree in business, marketing, or a related field; master's degree is a plus.
• 5 years of experience in lead generation, content creation, and social media marketing.
• Proven experience in planning and executing successful paid advertising campaigns.
• Strong understanding of direct recruitment strategies and tactics.
• Knowledge of the luxury industry and its key players.
• Excellent analytical skills and proficiency in data analysis tools.
• Effective communication and relationship-building skills.
• Experience working with CRM Marketing tools (HubSpot), design tools (Canva), and AI tools (Midjourney, ChatGPT, Bard).
• Bilingual in English and Japanese.