Latino Creative Strategy Senior Manager

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

We are looking for a *Latino Creative Strategy Senior Manager* to join the Consumer Creative Strategy arm within Verizon's award-winning Creative & Design Team. In this role, you will be responsible for the development and execution of our national wireless creative campaigns for the Latino segment, as well as support on any needs that arise for Local marketing initiatives. Your work will involve collaborating with internal cross-functional teams to understand business and strategic objectives to develop a clear creative POV and effectively manage the creative process and output. You will also be working very closely with, and managing, external agency partners.

What you'll be doing:

• Owning the creative development and execution for in-language (Spanish) creative for TV, radio, digital, and social for the Latino segment

• Managing the day-to-day with our external creative advertising agency and ensuring all work is delivered on time and on budget

• Delivering clear direction and guidance to creative implementation teams.

• Reviewing all creative assets and provide feedback and/or strategic recommendations to make the creative work harder, all while ensuring consistency with brand standards and best practices

• Working closely with media teams, both internal and external, including digital asset trafficking.

• Researching category, competitors, target audience and cultural trends to support creative strategy and inform execution

• Tracking timelines and budgets, and being able to pivot and adjust as needed.

• Preparing and presenting materials to share with key stakeholders to provide insight into our activities.

You’ll need to have:

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Bilingual proficiency in English and Spanish.

• Agency and/or client-side marketing experience.

Even better if you have one or more of the following:

• Are a self-motivated, creative problem solver with attention to detail and experienced in campaign orchestration.

• Experience with the coordination and communication among cross-functional internal teams, and agency partners.

• An eye for good creative and are able to clearly articulate your POV or guidance to make the work stronger.

• Excellent project management skills in a fast-paced environment, with the ability to manage multiple priorities.

• An understanding of the creative development across channels - TV, online video, radio, digital.

• Confident verbal communication skills.

• Experience with Latino/US Hispanic segment marketing.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $118,000.00 and $219,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.

Location: New York City, NY, US

Posted Date: 11/24/2024