Associate Manager B2B Campaign Marketing

Oversee the development and execution of comprehensive B2B marketing initiatives on both global and regional scales, encompassing both brand-specific and multi-branded programs. Act as the main liaison between internal cross-functional teams and external agencies to ensure the successful implementation of these initiatives. Leverage all available paid, earned, and owned channels, along with various communication vehicles, to optimize performance and provide tactical recommendations to achieve objectives. Manage the production and distribution of promotional and program materials effectively.

Your day to day

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  Assist in the development and implementation of B2B integrated programs and campaigns, ensuring effective/efficient use of all available channels across paid, earned, and owned, including but not limited to organic and paid social media, PR, and websites.

  
  


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  Work with cross-functional internal teams and agencies to develop specifications for each initiative, including but not limited to selection of target audience, creative approach, offer/ incentive, delivery specs, and timelines; present materials/recommendations to the Senior Manager for approval; implement approved initiatives.

  
  


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  Ensure each campaign/initiative has proper controls in place for accurate measurement and analysis; present results and recommendations for the next iteration to Senior Manager for approval.

  
  


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  Manage day-to-day relationship with internal cross-functional teams, advertising agency(s) and in evaluating quality of production of all assets and/or materials, which includes providing direction and artwork to vendor as appropriate and manage project timelines materials through internal processes

  
  

What we need from you

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  Demonstrated experience in paid, earned, and owned channel marketing preferred.

  
  


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  Strong problem solving and analytical skills.

  
  


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  Good organizational and time management skills.

  
  


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  General knowledge of hotel systems and operations beneficial.

  
  


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  Demonstrated presentation and facilitation skills.

  
  


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  Proficiency in Excel, Word and PowerPoint required.

  
  

Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $46,226 to $ $72,000 This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

#LI-AA1 |

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

Important information :

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  The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

  
  


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  No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

  
  


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  If you require reasonable accommodation during the application process, please click here .

  
  


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  IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.

  
  

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.