Marketing Manager

Location and Schedule:

Full time at our Deerfield Beach Headquarters.

This important role is full-time and in office required.

Position Summary

As the Marketing Manager of Johnny Clean Car Wash, you'll play a pivotal role in developing and implementing marketing strategies that align with our Brand Culture of "Clean, Fast, and Awesome." You'll oversee the development, design, and execution of campaigns to boost the overall Johnny Clean brand presence and customer knowledge of our services. This includes managing social media accounts and pages, coordinating with partners and vendors, and tracking marketing performance.

Our Company

We are a family business that has served tens of millions of customers since 1963. Johnny Clean has five operating locations and many more within the development and entitlement process.

Our Hospitality, Quality, and Speed are within the top 1% of the Carwash Industry. How? It's simple. We have passionate, enthusiastic, smart, and caring people on our team that deliver a world class experience to our customers every day.

Core Responsibilities:

• Marketing
  • Develop and implement marketing strategies for various programs and initiatives.
  • Oversee digital marketing campaigns and website content.
  • Monitor advertising campaigns and align them with brand guidelines.
  • Oversee digital marketing campaign analytics and help ensure a strong ROI of marketing spends.
• Reporting / Analysis
  • Track marketing budgets for digital and traditional media, development, and production.
  • Measure, analyze, and report on marketing performance to refine strategies and tactics.
  • Review key competitors and determine points of differentiation for promotional offers and customer communication.
• Communication
  • Manage relationships with external agencies and internal teams. Conduct regular in person or meetings via technology.
  • Collaborate with other leaders to address challenges and write strategy briefs.
  • Manage and create engaging digital content for the website, blogs, and social media.
  • Coordinate with partners, vendors, and agencies on branding, paid media, print, and local needs.

Essential Qualifications:

• Education and Experience
  • Bachelor's degree in Marketing, Communications, or related field.
  • Proven experience in developing and implementing marketing strategies.
  • Advanced knowledge of Google Analytics and other marketing tools.
  • Experience in managing social media accounts and digital marketing campaigns.
  • Experience in the automotive, car wash, or service space is a plus.
• Skills
  • Strong leadership and project management skills.
  • Excellent communication skills, both written and verbal.
  • Analytical and data-driven decision-making abilities.
  • Digital marketing skills such as SEO, SEM, and email marketing.
  • Strong organizational and project management skills.

Who We're Looking to Meet:

• Strategic thinker with a knack for innovative marketing strategies.
• Self-starter with a passion for marketing.
• Collaborative leader effective at building a team environment and winning mindset.
• Results-driven individual with a strong analytical capabilities.
• Passionate about delivering impactful marketing results.
• Organized and adaptable in a fast-paced environment.
• Enthusiastic about the automotive, car wash, or service industry (a plus).
• Embodies Johnny Clean's core values.

We Offer:

• Competitive Salary + Bonus
• Comprehensive benefits package, including health, dental, and vision insurance, 401K, and PTO.
• Opportunities for career growth and tuition assistance.
• A positive and supportive work environment

Location: Deerfield Beach, FL, US

Posted Date: 11/24/2024