Performance Marketing Director

Performance Marketing Director

Reporting to the CMO

Online Marketplace

Hybrid working 3 days Fleet

Salary - Competitive

I am currently working with an online marketplace to recruit a Performance Marketing Director, reporting to the CMO. The Performance Director will develop and implement strategies to scale through all digital channels for the UK, Ireland, US, and further international markets. They will support the continued domestic and international growth of the brand.

Key Responsibilities:

• Responsible for the building and developing of a performance marketing strategy that will enable the brand to drive more traffic to its platform and meet a 3-year business plan.
• Drive strategies across functions within the business to ensure a successful acquisition and retention strategy aimed at increasing not just volume, but quality and resulting revenue.
• You will be managing the revenue and targeted partner function.
• You will be responsible for building and leading the performance team as well as ensuring we are executing against our performance strategy.
• Build excellent relationships with wider stakeholders across the business, working closely with company leadership.
• Develop SEO growth strategy
• Implement with confident data and methodology the measurement of multi touch attribution with a testing programme for offline attribution
• Work cross-functionally with other marketing departments (CRM, Comms,) as well as outside the function (Product, Sales, Tech) to drive revenue and acquisition.
• Create wholesale partnerships with industry leaders to ensure we are driving ROI.
• Identify opportunities for automation to enable at-scale performance optimisation of paid channels
• Support the development of new partnership pipelines to increase performance driven 3rd party acquisitions.
• Build tools to provide campaign visibility. Identify the required tools and tech stack for acquisition scalability
• Manage the full P&L for performance marketing. Including forecasting model alongside CRO and into CFO.
• Seek opportunities to enter new territories based on the ability to monetise traffic as well as design, manage, and implement ongoing performance multi-channel campaigns with measurable ROI targets.
• Manage, coach, and develop the teams to help foster a data-driven, best-practice led, high-performance culture.

Ideal Candidate Experience:

• Highly skilled in driving acquisition across marketing channels such as PPC, Display, Paid Search, Paid Social, SEO, and Retargeting.
• Experience working with specific marketing tools and technology, including advanced analytics tools, CDPs, and CRM systems and be responsible for some of our martech systems and reporting
• Deep understanding of joining up supply and demand to produce high value pairings, and implementation of respective measurements
• Highly analytical and comfortable making truly data-driven decisions to help drive significant growth
• Proficient in A/B testing, biddable media, and marketing program optimization.
• Proficient in SEO principles and growth strategies
• Proven and successful experience building and executing direct and performance marketing campaigns for a business in a highly competitive and complex environment.
• Experience managing a cross-functional team as both a player and a leader, being able to perform tasks and manage others to the successful completion of a project.

If you are interested in applying for the role please click the link below.