Oracle CIoud Infrastructure - Marketing Specialist

If you are a cloud lover and enjoy thinking strategies through each nuance of the buyer’s journey as you influence and guide the integrated marketing plans across digital and offline channels to achieve the business objectives. If you are intensely data-driven and know what it takes to improve marketing conversion rates and drive success, and are eager to ultimately enhance performance across the entire campaign lifecycle. Then you’ve got the right fit for the Marketing Program Leaders Team!

We’re looking for a passionate and talented person who will join our team that is running a Squad transformation across Latin America for a Modern Marketing. We’re the right piece to connect strategic areas across the region and you can be part of it!

The role will be reporting into the Program Leader for Tech Pillar (IaaS and PaaS).

Career Level - IC4

Responsibilities

Responsibilities

1. Align with Corp to understand Oracle's strategy and GTM. Define with local stakeholders the regional deployment strategy for each market.
2. Orchestrate multiple disciplinary squads to guarantee the 360 Marketing campaigns integration of In-Person, Hybrid and Virtual events, digital paid and organic media, and PR strategy to promote Oracle Cloud Infrastructure (OCI) and Hybrid Products.
3. Manage alliance relationships and funds.
4. Be a knowledge ambassador for technical product content.
5. Lead campaign programs from operational storytelling to tracking and analysis of success metrics and KPIs.
6. Lead communication with internal stakeholders and keep them updated with planned activities and results.
7. Propose new methodologies and perspectives to approach current processes and areas interactions.

Activities

1. Strategy and Planning:
   • Understand business targets and KPIs in your territory.
   • Map target audiences' interests and pain points.
   • Identify gaps and insights to provide 360° campaigns.
2. Campaign Development:
   • Orchestrate, influence, and monitor the entire execution process with different Marketing teams to achieve the expected delivery on time.
   • Connect product messages with business outcomes, generating strategic messages summarizing Unique Selling Propositions (USP) for marketing executions.
   • Consider and suggest the best tactics to reach LOB goals (Sponsorship, Owned Events, Digital Webinars, Hands-on Labs, Associations).
   • Evaluate and define budget to KPIs, addressing important pain points in the territories.
   • Review audience and segmentation to guarantee appropriate reach and acquisition through different channels.
   • Propose agenda, content, and activations that connect to the integrated campaigns.
   • Manage marketing budgets to guide execution teams in best practices for deploying campaign activities.
   • Follow up on projects from start to end to assure desired outcomes and leverage available resources to achieve main KPIs.
3. Performance Analysis:
   • Set targets for campaign tactics aligned with business targets and track campaign performance against defined objectives.
   • Follow leads and opportunities generated by each of your campaigns.
   • Read and understand marketing performance dashboards to orient decisions and produce plan adjustments to achieve KPIs targets.
4. Stakeholder Communications:
   • Share initiatives internally (e.g., Champions, forecasts, etc.).
   • Keep internal stakeholders aware of the complete activities calendar; receive feedback and align objectives for your territory; communicate results and calls to action.
   • Identify and foster Customer References in the territory to leverage OCI in the region.
   • Generate relationships to influence other teams and areas' decision processes in the Campaign development framework, maintaining good communication and relationships with Business Partners.
   • Develop spoken and written abilities to transfer knowledge from business areas to the rest of the RGO organization, sales teams, and support staff.

Preferred Qualifications

• Experience in Software/Technology marketing.
• Advanced English and Advanced Spanish desired.
• Knowledge of the public cloud market, specific knowledge of competing public cloud offers (e.g., AWS, Azure, GCP), and Oracle’s Cloud offerings is a must.
• Campaigns, Field, or channel marketing background is helpful.

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Location: Brasil, BR

Posted Date: 11/22/2024