Omnichannel Strategist

PE Global are currently recruiting for a Omnichannel Strategist for a contract role with a leading multinational Pharma client, based in Basingstoke.

The role of the Omnichannel Strategist is critical to the evolution of our marketing and customer engagement capabilities to drive exceptional customer experiences with brands in our key therapy areas. Our OCE Strategist will be responsible for leading the orchestration of omnichannel initiatives in a dedicated therapy area or geography. Through effective cross-functional partnership, this role has a unique opportunity to have a great impact on best-in-class customer experiences. The key goal of this role is to help transform our business and operations towards improved outcomes for HCPs and their patients.

Responsibilities

• Omnichannel Strategy Campaign Planning & Execution: Actively participate in omnichannel campaign planning and successfully own the development, approval, and launch of key digital assets (websites, source of authorities (SOA), emails, etc…).
• Digital Channel Ownership:

Collaborate with OCE Strategist to develop digital engagement strategy

Lead the creation, approval and launch of the key digital assets

Adopt and rollout new technologies to increase overall brand awareness

Own and manage SEO strategy in partnership with Global cross-functional teams

Drive modular content creation adoption

• Campaign Measurement & Optimization: Support OCE Strategist with establishing key performance indicators (KPIs) to track the effectiveness of digital initiatives and provide regular reports and insights to stakeholders on campaign performance and ROI.
• Cross-functional Collaboration: Collaborate with internal teams, including E&C, Code Reviewers, Tech@Lilly and external stakeholders (website design agency, SOA) to ensure alignment of marketing efforts with overall business objectives and clear process layouts.

Requirements

The Ideal candidate will have Digital/omnichannel experience within Pharma or the healthcare industry and a Bachelor's degree in Marketing, Business Administration, or a related field.

• Proactive and Solution-Oriented: Someone who anticipates challenges and takes initiative to find effective solutions, driving projects forward with a can-do attitude. Strong strategic thinking and problem-solving skills, with the ability to translate business goals into actionable marketing strategies.
• Highly Organized and Detail-Oriented: A candidate who excels at managing multiple projects simultaneously by maintaining a structured approach, paying close attention to details, and ensuring that all tasks are completed on time and within scope. This person should be adept at prioritizing tasks, managing resources effectively, and keeping the team on track to meet deadlines in a fast-paced environment.
• Collaborative Team Player: A person who thrives in a team environment, actively engages with cross-functional teams, and fosters a culture of open communication and cooperation.
• Effective and Persuasive Communicator: Someone who can clearly articulate ideas, tailor their message to different audiences, and influence others through strong verbal and written communication skills. This person should also be adept at listening and fostering open dialogue to ensure mutual understanding and alignment within the team.
• Adaptable and Open to Innovation: Someone who embraces change, is eager to learn and adopt new technologies, and is willing to pivot strategies based on data and emerging trends.
• Results-Driven with a Strong Work Ethic: A professional who is committed to achieving measurable outcomes, consistently delivers high-quality work, and is motivated by success. Proficiency in data analysis and interpretation, with the ability to derive actionable insights from marketing analytics.
• Integrity and Compliance-Focused: A person who prioritizes ethical standards, ensures all actions align with compliance regulations, and maintains accountability in all aspects of their work.

Interested candidates should submit an updated CV.

***Please note our client cannot assist with any visa sponsorship and candidates must have the correct visa to live and work in UK***