National Account Manager (Retail & Discounters)

1. Sales Strategy Development: Develop comprehensive sales strategies and plans to penetrate the Organised Retail &

Discounters markets effectively. This involves identifying target markets, setting sales goals and targets, and determining the

approaches needed to achieve them.

2. Customer Acquisition and Retention: Prospect, identify, and acquire new convenience stores and wholesale clients. Maintain strong relationships with existing customers, providing exceptional service and support to ensure satisfaction and loyalty.

Develop strategies to retain customers and maximize customer lifetime value.

3. Territory Management: Effectively manage sales territories and routes to optimize coverage and reach within the convenience and wholesale sectors. Plan sales visits, prioritize accounts, and allocate resources to maximize sales opportunities

within assigned territories.

4. Product Knowledge and Promotion: Possess in-depth knowledge of products or services offered and effectively

communicate their features, benefits, and value propositions to customers. Develop and execute promotional activities and

marketing campaigns to drive sales and increase brand awareness.

5. Pricing and Negotiation: Set competitive pricing strategies and negotiate terms and conditions with customers to secure

profitable deals. Balance pricing considerations with customer needs and market dynamics to maximize revenue and

profitability.

6. Sales Forecasting and Planning: Forecast sales projections, set sales targets, and develop action plans to achieve or exceed

targets within the convenience and wholesale channels. Analyse sales data and market trends to identify opportunities and

challenges and adjust sales strategies accordingly.

7. Cross-Functional Collaboration: Collaborate with internal teams such as marketing, product management, operations, and

logistics to ensure alignment of sales efforts with overall business objectives. Provide input and feedback to support product

development, marketing strategies, and supply chain planning

8. Performance Analysis and Reporting: Monitor sales performance metrics, track progress against sales targets, and analyze

variances to identify areas for improvement. Prepare regular sales reports, forecasts, and presentations for management review

and strategic decision-making.

9. Market Intelligence and Competitor Analysis: Gather market intelligence, monitor competitor activities, and stay abreast of

industry trends and developments within the Organised Retail & Discounters sectors. Leverage insights to identify competitive

advantages and adjust sales strategies accordingly.