Category Marketing Manager

As our Category Manager, you will be required to work as an integral part of the Commercial team which will involve; day to day management of your key retailer accounts maximising our existing position in a competitive category and developing areas for growth. Reporting directly to the Category Controller you will be the voice for your customers.

Develop and maintain expertise on customer and category performance and act as key advisor in day to day activities and project based initiatives

The role will work on a fast paced highly innovative food category and manage a major retailer.

We are looking for someone who has major retailer experience in their background and is looking to develop themselves further.

Lead the development of promotional strategy, including evaluation of, commercial and retailer needs

Build close working relationships with sales, marketing and planning disciplines of the business and use influence to ensure:

• category thinking is central to business planning process, new projects, ventures and processes
• customer needs/nuances are reflected in proposed solutions

Jointly agree Category Business Plans with UK customers to drive growth in their business.

Continually review market performance and recommend actions to improve performance.

Drive the development of range, pricing, promotions and merchandising recommendations with each account to maximise sales and profit opportunities for the business and the retailer.

Undertake range reviews, category projects and store trials; analysing key data and devising appropriate recommendations.

Develop strong customer relationships through both formal business review meetings and informal contact and discussion

Competitor Threat Evaluation – monitor competitor developments within the UK and European marketplace. Identify strategically important competitors and evaluate the potential threat that they pose.

Provide monthly external insights, trends and new category news.

Through utilisation of all category management tools and techniques, develop, evaluate and be responsible for maintaining a live UK category growth strategy to provide the framework upon which individual tailored plans will be based