Senior Business Analyst (customer data/journey)

Our client in the professional services sector is looking for a contract based Business Analyst with experience in data-driven customer journeys in financial services sector. Location: Hybrid 2d - 3d/week Toronto Duration: 5 months extension option Responsibilities Customer Data Analysis: Analyze customer data to identify patterns and insights that inform and tailor business automation rules for marketing efforts. Stakeholder Collaboration: Engage with stakeholders to gather and document business requirements, ensuring that personalization strategies align with and support business goals within the MarTech stack, while also identifying technology gaps and requirements. Testing and Optimization: Lead the development of testing agendas for personalization capabilities, analyze results, and synthesize recommendations to optimize initiatives. Project Documentation and Reporting: Maintain project documentation and generate reports to track the performance of personalization initiatives, identifying optimization opportunities across the organization. Cross-Functional Collaboration: Collaborate with Marketing, IT, Business, and Data departments to integrate personalization initiatives, ensuring they are technically feasible and effectively implemented. Requirements: 5 years experience in Proven experience in customer data analysis and identifying insights for marketing automation. 5 years experience with martech stack and ability to document business requirements and align them with business goals and technology capabilities. Experience with Adobe, Salesforce, Braze, and Azure DevOps (ADO) for journey and funnel analysis. Strong project management skills, including business casing, testing personalization capabilities, and analyzing results. Excellent written and verbal communication skills for stakeholder engagement and project documentation.

Location: Toronto, CA

Posted Date: 11/6/2024