Marketing Communications Specialist

PART TIME

2 days on-site , 1 day remote weekly

Marketing and Communications Support for Executive

1. Project Overview

This Statement of Work (SOW) outlines the part-time support required for a marketing and communications professional to assist an executive in marketing the department’s successes both internally and externally. This role will include enhancing the executive's and team’s online presence, developing professional presentations, creating newsletters, and producing success stories that highlight the department’s achievements.

2. Objectives

The primary objective of this position is to:

- Improve the internal and external visibility of the department’s successes.

- Enhance the executive's & team’s online presence on platforms such as LinkedIn.

- Create professional communication materials (presentations, newsletters, and success stories) to inform and engage internal teams and external stakeholders.

3. Scope of Work

The contractor will perform the following tasks:

3.1. Online Presence Management

LinkedIn Profile Enhancement:

- Develop and maintain a professional, compelling LinkedIn profile for the executive & team that reflects the achievements of both the executive and the department.

- Regularly update LinkedIn posts to showcase departmental successes, milestones, and key initiatives.

- Curate and post relevant content, including department updates, articles, industry trends, and speaking engagements, to position the executive as a thought leader.

3.2. PowerPoint Presentations

Design and Creation:

- Develop high-quality, visually appealing PowerPoint presentations to communicate the department’s strategies, results, and achievements for internal and external audiences.

- Incorporate relevant data, charts, images, and messaging to ensure clarity and engagement.

- Work with the executive to ensure presentations are aligned with corporate branding guidelines and effectively convey key messages.

3.3. Newsletter Development

Internal & External Newsletters:

- Design, write, and distribute periodic newsletters highlighting the department's progress, projects, success stories, and upcoming initiatives.

- Work with various teams to gather content and ensure accuracy and consistency of information.

- Ensure newsletters are visually appealing and aligned with the executive's communication style and the company’s branding.

3.4. Success Stories & Case Studies

Content Creation:

- Develop detailed success stories and case studies that highlight key departmental accomplishments, projects, and initiatives.

- Collaborate with internal stakeholders and the team to gather relevant information and ensure accurate storytelling.

- Ensure content is formatted for both internal distribution and external publication on platforms such as LinkedIn or company websites.

4. Deliverables

The contractor will be responsible for providing the following deliverables:

LinkedIn Management:

- Updated and maintained executive LinkedIn profile, including weekly posts and bi-weekly content reviews.

PowerPoint Presentations:

- Professionally designed PowerPoint decks for internal and external meetings (approximately 2-3 presentations per month).

Newsletters:

- Monthly or bi-monthly newsletters (frequency to be confirmed), including a first draft and final version after feedback.

Success Stories:**

- A minimum of 2-4 success stories or case studies per quarter.

5. Timeframe

The duration of the contract is 10-12 months with the potential for renewal, based on performance and departmental needs.

6. Key Requirements

- Proven experience in digital marketing, LinkedIn profile management, and content creation.

- Strong design skills, especially in PowerPoint presentations.

- Excellent writing and communication skills for creating professional content, including newsletters and success stories.

- Ability to work independently with minimal supervision while meeting deadlines.

- Familiarity with corporate branding and communication styles.

7. Reporting and Communication

- The contractor will report directly to the executive, with weekly check-ins to review progress, discuss priorities, and gather feedback.

- The contractor will collaborate with other team members and departments as needed to gather content and ensure accuracy.