Marketing Coordinator

Job DescriptionJob Description

Are you a dynamic and creative individual with a passion for marketing?

Join our team as a Marketing Coordinator and play a key role in driving our brand's success through innovative marketing strategies and campaigns. We are seeking a motivated professional who excels in analytics, content retail marketing, and digital advertising to elevate our brand presence in our convenience retail and cannabis dispensary markets.

Overview:
As a Marketing Coordinator, you will be responsible for developing and implementing marketing initiatives to enhance brand visibility and drive customer engagement. You will collaborate with cross-functional teams to execute campaigns, analyze performance metrics, and contribute to the overall success of our marketing efforts.

Responsibilities:
- The Marketing Coordinator will support the retail teams with developing innovative marketing plans to drive desired business results for both retail divisions (convenience and dispensary stores).

- Brainstorm new and creative marketing themes in coordination with the retail teams with merchandising displays or window decorations to appeal to customers; assist with developing, maintaining and ensuring successful implementation of planning calendars.

- Places prices or descriptive signs on backdrops, fixtures, merchandise or floor.

- Utilize marketing automation tools to streamline campaign execution and optimize customer interactions.
- Conduct market research to identify trends, consumer preferences, and competitive landscape.
- Collaborate with the sales and retail teams to develop compelling content for various marketing channels.
- Implement performance marketing strategies to maximize ROI and drive lead generation.
- Proficiency in HTML5 to create engaging digital assets for online campaigns.
- Assist in digital advertising efforts across multiple platforms to reach target audiences effectively.

-Oversees productions of marketing materials; monitors for quality and adherence to company brand guidelines.

- Negotiates contracts with vendors or distributors.

- Must have reliable transportation to travel between retail locations.

- Accept other duties as may be necessary to fulfill the responsibilities of this position.

Experience:
- Bachelor’s degree in in Marketing, Business or related field.

- Thorough understanding of principles and methods used to promote, display, and sell products and services.

- Proven experience in digital marketing with a focus on data analysis and campaign optimization.
- Ability to work independently and manage multiple projects and deadlines.
- Strong background in content marketing with the ability to create engaging copy and visuals.
- Knowledge of analytics tools to track campaign performance and make data-driven decisions.
- Previous exposure to market research methodologies and consumer behavior analysis.

Physical Demands and Work Environment

While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers; handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, peripheral vision, and the ability to adjust focus. The noise level in the work environment is usually moderate.

If you are a results-driven marketer with a passion for innovation and a keen eye for detail, we invite you to apply for the Marketing Coordinator position. Show us how your skills align with our requirements, and let's work together to take our brand to new heights!

Company DescriptionRed Oak Group, LLC has expanded its enterprise into a successfully, vertically integrated company focused on manufacturing, retail, wholesale distribution, and strategic planning located in Salamanca, New York. Our diversified business offers growth opportunities in a fast-paced, team-oriented atmosphere where we value, respect, and appreciate all our employees. We offer a competitive wage and benefit package.
We are fun, fast-paced and our goal is to build a positive team.

Our work environment includes:

On-the-job training
Lively atmosphere
Modern office setting
Growth opportunities
Casual work attire

If you’d like to join a successful and growth-oriented company apply today to join our team.Company DescriptionRed Oak Group, LLC has expanded its enterprise into a successfully, vertically integrated company focused on manufacturing, retail, wholesale distribution, and strategic planning located in Salamanca, New York. Our diversified business offers growth opportunities in a fast-paced, team-oriented atmosphere where we value, respect, and appreciate all our employees. We offer a competitive wage and benefit package.\r\nWe are fun, fast-paced and our goal is to build a positive team.\r\n\r\nOur work environment includes:\r\n\r\nOn-the-job training\r\nLively atmosphere\r\nModern office setting\r\nGrowth opportunities\r\nCasual work attire\r\n\r\nIf you’d like to join a successful and growth-oriented company apply today to join our team.

Location: Irving, NY, US

Posted Date: 10/31/2024