Shopper Marketing Manager

This job is with Bayer UK & Ireland, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.

[[extTitle]]

Major Tasks and responsibilities

• Develop compelling campaigns, aligning to Shopper & Retailer insights, that deliver the triple win for BCH, the Customer and Consumers / Shoppers

• Implement best in class execution through demonstrating your knowledge of Omni channel Excellence and Shopper activation programs

• Be the External Brand Champion and in doing so becoming a Trusted Partner with key customers

• Lead the Shopper agenda and be a key participant within Local Category Teams

• Build relationships with Retailer 3rd party agencies than enable planning and execution of Activation across brands, channels and retail environment to optimise plans

• Lead the development of permanent & temporary equipment, cardboard solutions and digital assets through the partner Shopper Agencies

• Support the evaluation of shopper marketing campaigns, including ROI and KPI targets, and provide communication of these across CH UK

• Participate in the development of Stretch Plans to mitigate & optimise in year performance delivering over fair share of voice to shopper marketing activations.

• Responsible for tracking spend (up to 2million) and evaluating for maximum impact and return.

Who you are?

• The Shopper Marketing Manager must be able demonstrate experience in influencing individuals / small teams and an ability to work through problems to a solution.
• External customer experience would be desirable however this could also be demonstrated through internal experience
• Demonstrate proficiency across Sales / Marketing / Category Management functions
• Experience in multiple categories and markets both within FMCG & OTC environments
• Strong understanding of UK retail trade
• Educated to degree standard or demonstrating equivalent capability
• Excellent relationship building skills
• Excellent verbal & written presentation and communication skills
• Numerate with good attention to detail
• Ability to use market data to build selling stories arguments

Your Application:

Be You at Bayer where you have the opportunity to be part of a culture influencing Health for all and Hunger for none.

To achieve our vision we see reward for all our employees as incredibly important, so here are some of the benefits you will receive as a Bayer employee.

What we offer

• Competitive compensation package consisting of an attractive base salary and annual bonus. Individual bonus can also be granted for top performance awards.
• 28 days annual leave plus bank holidays
• Private Healthcare, generous pension scheme and Life Insurance
• Wellness programs and support
• Employee discount scheme

• State of the art offices
• International career possibilities
• Flexible and and Hybrid working
• Help with home office equipment
• Volunteering days
• Support for professional growth in a wide range of learning and development opportunities
• We welcome and embrace diversity providing an inclusive working environment

The best possible work-life balance is of great importance to us, which is why we support flexible hybrid working model.

#LI-UK

#Hybrid

Bayer welcomes applications from all individuals, regardless of age, disability, gender identity/expression, family status, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. We are committed to treating all applicants fairly and without discrimination. We continue to progressively embrace and adopt actions to advance our Diversity Equity & Inclusion (DE&I) commitments and aspirations, #ForBetter.

Bayer is committed to providing access and support for all individuals with disabilities and / or long term conditions - during the application process and beyond. Let us know if there is anything about the recruitment process that you would like to discuss, in particular if there are any changes or adjustments that would make it easier for you to apply please contact HROP_UK@bayer.com.

“At Bayer, sustainability is ingrained in our mission ‘Health for all, hunger for none’, driving our commitment to healthcare and agricultural innovation. We prioritise reducing our environmental footprint, enhancing our social impact, and ensuring sustainable business practices. As part of our team, you'll have opportunities to contribute to various initiatives such as achieving climate neutrality across our facilities by 2030, to improving access to healthcare and nutrition to 100 million underserved people worldwide by 2030. Join us and be part of a culture that values innovation and empowers change, as we strive to shape a healthier, more sustainable, and inclusive world.”

Location:

[[mfield3]]

Division:

[[filter1]]

Reference Code:

[[id]]