Search Engine Optimisation Specialist

Purposeful planning. Cutting-edge strategies. A brighter future for all.

Internally this role is known as Search Specialist

£35,000 - £38,000 plus

Reports to: Digital Marketing Manager

Directorate: Marketing, Fundraising & Engagement

Contract: Permanent

Hours: Full time 35 hours per week - we are open to flexible working arrangements

Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office)

Closing date: 30 October 2024 23:55

This vacancy may close earlier if a high volume of applications is received or once a suitable candidate is found, therefore we strongly recommend that you apply early to avoid disappointment. Please let us know if there is anything about the recruitment process that you would like to discuss, in particular if there are any changes or adjustments that would make it easier for you to apply.

Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.

Recruitment process: Competency based interview including task

At Cancer Research UK, we exist to beat cancer.

Cancer Research UK are looking for a passionate and talented SEO expert to join our Marketing and Delivery team as a Search Specialist.

At CRUK, we are constantly driven to improve our digital performance in order to help beat cancer sooner. To deliver our vision, we require a digital footprint that delivers an exceptional user experience across all interactions for CRUK's audiences. As Search Specialist we need you to support the development, delivery and governance of CRUK's organic search presence to deliver maximum reach and audience engagement across our websites.

You might currently be working a Search Specialist, SEO Executive or Account Executive, whatever your background, you'll bring strong knowledge and experience within SEO from either in house marketing team, a digital marketing agency or a specialist search agency.

In return you'll have the opportunity to join an organisation that has beating cancer at the forefront of everything we do. You'll also have the chance to work a variety of aspects of SEO and search projects including website migrations. On top of that we have a host of benefits designed to support you with your work life balance: Hybrid working approach (1-2 days in the office), 25 days holiday +8 bank (which are flexible- take them any time), shared parental leave including adoption leave. Access to benefits around the international quarter in Stratford (fitness classes), 12 staff networks designed to create an inclusive work culture, and much more

What will I be doing?

• Embedding a search led approach into our marketing planning and delivery

• Being responsible for the visibility of CRUK's content in key search channels

• Upskilling marketing teams in SEO best practice and collaborating with key stakeholders to optimise web pages for search

• Supporting with website migrations to optimise new websites for search and minimise short term impact on search experience

• Defining our link building approach and carrying out technical analysis to ensure our sites technical architecture is best in class

• Developing a programme of work, audit cycle and guidance to keep all sites compliant with SEO best practice.

• Work with the production team to ensure good 'Housekeeping' of sites incl. content, code, tags and redirects

• Developing advanced reporting, defining internal metrics and external benchmarks, producing presentations and delivering regular reporting.

• Delivering SEO training workshops to highlight the role of organic search and embed best practice across all areas of the organisation

What are you looking for?

• Passionate about Search

• Experience in providing SEO solutions for complex sites

• Experience contributing to large web projects working with multiple stakeholders.

• Experience in using web analytics packages and SEO tools

• Pro-active and self-starting; takes opportunities and acts on them, originating action and actively influences events

• Be able to understand and simply communicate the specific benefits of SEO, and have the ability to relate these to fundamental creative, marketing and business values

• Excellent attention to detail

• Experience within a digital marketing agency/specialist search agency or in a hands-on client-side role

Our organisation values are designed to guide all that we do.

Bold: Act with ambition, courage and determination

Credible: Act with rigour and professionalism

Human: Act to have a positive impact on people

Together: Act inclusively and collaboratively

We're looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.

If you're interested in applying and excited about working with us but are unsure if you have the right skills and experience we'd still love to hear from you.

How do I apply?

We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won't be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively.