Digital Marketing Strategist

Job Title: Digital Marketing Strategist (Food & Beverage)

Location: Miami, FL - Hybrid

Salary: $90,000 - $95,000 plus bonus

Overview:We are seeking a highly motivated and experienced Digital Marketing Strategist to lead and execute comprehensive marketing strategies for our food and beverage brand. The ideal candidate will have a strong background in digital and traditional marketing and a passion for innovative ideas.

Key Responsibilities:

• Develop and execute 360-degree digital strategies to enhance online visibility and brand presence.
• Manage email campaigns and digital communications to boost customer engagement and retention.
• Create and oversee creative content (copy and design) for various digital platforms and social media.
• Collaborate with internal and external teams to ensure brand consistency and successful execution of strategies.
• Stay up-to-date with digital trends and best practices in the food and beverage industry.
• Prepare regular reports for management, communicating progress and results of digital strategies.
• Collaborate closely with clients to understand their business goals, ensuring alignment with digital strategies.
• Continuously track and analyze performance using web analytics, social media metrics, and other relevant data.

Requirements:

• Degree in Marketing, Advertising, or related fields.
• Minimum of five years of experience in marketing, with a focus on the food and beverage industry.
• Bilingual in English and Spanish, with excellent written and verbal communication skills
• Proven experience in 360-degree digital strategies and marketing.
• Strong knowledge of marketing automation and data management.
• Ability to create and edit creative content and persuasive copy.
• Excellent analytical skills and proficiency with data analysis tools.
• Results-oriented, with the ability to manage multiple projects and meet deadlines.
• Entrepreneurial attitude with a passion for driving innovative ideas.

#Digital Marketing, #Sales, #Marketing, #Miami, #Colombia, #Food and Beverage