CRM Manager

Company Description

• Health cover and local gym access
• up to 20% bonus
• Free access to our overseas holiday homes and camper vans!
• Work at a growing business willing to invest in people and tech
• Office based role in Cheadle, Manchester

We're Together. For over 50 years, we've helped thousands of people, businesses and professionals unlock their property ambitions with our common-sense approach to lending.

That means we take the time to understand our customers and find a property finance solution that works for them. Our door is always open, so we can often help when other lenders can't or won't.

Our large product suite of mortgages and secured loans gives us the flexibility to help in a wide range of specialist lending scenarios, including residential mortgages, short-term finance, buy-to-let, commercial and semi-commercial mortgages and loans, auction finance and development funding.

Based in Cheadle, Cheshire, our 750 colleagues use their expertise and industry knowledge to help our customers throughout the UK, backed by the power of a £7 billion loan book.

Job Description
We are looking for an experienced CRM Manager to work along side our amazing, friendly and creative team of 33 marketers, based here in our Cheadle (South Manchester) office.

Reporting to our Campaign Lead, you will be responsible for developing CRM campaigns from ideation to execution and evaluation for both B2B and B2C communications across all audiences. You will create and own the CRM plan and build campaigns based on insights and data.

As a CRM Manager, we are looking for someone to:

• Create and own the CRM strategic plans across all audiences at Together.
• Create a variety of email communications for all B2B and B2C audiences targeted by Together
• Manage the CRM database and build campaigns based on insights and ensure CRM contributes to business objectives.
• Write, build and execute CRM campaigns using Click Dimensions
• Extract and export CRM data from Microsoft Dynamics which will be used to drive marketing communications.
• Analyse and report on the effectiveness and key learnings of CRM campaigns to take forward and improve the CRM programme.
• Deliver marketing automation processes that improve customer contact strategies, growing the lifetime value of customers, through targeted activity; acquiring prospects (lead nurturing), on boarding, lifecycle management, retention and reactivation.
• Develop an ongoing test & learn capability to drive continuous improvement.
• Ensure adherence to the relevant compliance and sign off process
• Manage budgets as required
• Support the Campaign Lead on other projects as required.

Qualifications
Essential

• Experience in a similar role; creating and delivering CRM and email marketing campaigns based on a variety of audience needs across B2B and B2C markets
• Implementing initiatives to optimise campaign performance
• Experience in evaluating the value and ROI of CRM campaigns
• Deep understanding of customer segmentation and audience profiling
• Experience of marketing automation, developing bespoke customer journeys and the role email and CRM plays in that.
• Data analysis to identify opportunities and drive activity through CRM
• Experience of understanding and communicating through the customer journey from prospecting to exit/win back - and everything in between

Additional Information
Benefits working at Together

• 26 days holiday, and a day off for your birthday (increasing with service to 30 days), plus bank holidays
• Buy & sell holidays
• Discretionary annual bonus
• Matched pension contribution
• Life assurance
• Critical illness cover
• Health cash plan
• Private medical insurance
• Free access to company holiday homes
• Travel season ticket loans
• Ride to work scheme
• Free local gym access
• Local bar / restaurant discounts

Together Money embraces diversity and inclusion, and are proud to be an equal opportunity workplace. Not only do we welcome difference - we celebrate it, support it and really value our colleagues for who they are. We are committed to building a team that represents a variety of backgrounds, perspectives and skills.

We care that you have a great experience with us at Together, if you need us to make any reasonable adjustments to make your experience easier, please let us know and we'll do all we can.

Please note that all successful applicants will undergo relevant employment reference, financial and criminal record checks.

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Location: Heald Green, GB

Posted Date: 10/18/2024