Marketing Officer

About the Company:

Venesky-Brown’s client, a public sector organisation in North Lanarkshire, is currently looking to recruit a Marketing Officer for a contract until 31st January 2025 on a rate of £18.94/hour PAYE. This role is Monday to Friday, 35 hours per week.

Responsibilities:

• Contributing to the development of our Marketing and Communications strategy, you will look at innovative ways to engage our audiences with a key focus on increasing recruitment and maximising opportunities to grow the organisations profile offline and online.
• Contributing to the development of our digital content strategy, you will look at innovative ways to engage our audiences with a key focus on expanding our social media reach and impact;
• Devise strategies to drive online traffic to the organisation’s website;
• Improve the usability, design, content and conversion of the organisation’s website;
• Lead on development of the website;
• Utilise a range of techniques including paid search, SEO and PPC;
• Oversee the social media strategy.
• Evaluating customer research, market conditions and competitor data;
• Review new technologies and keep organisation at the forefront of developments in digital marketing;
• Take ownership of metrics relating to campaign performance, website, social media, delegate analysis and impact from any marketing-related initiatives.
• Prepare, plan, develop and project manage various marketing campaigns throughout the year to a variety of audiences (offline and online);
• Create and develop new innovative ways to communicate the organisation’s brand;
• Work closely with other team members to integrate the functions of marketing and communications throughout campaigns;
• Evaluate all campaign activity;
• Responsible for leading on market research;
• Develop and implement marketing plans for the curriculum areas;
• Co-ordinate marketing projects ensuring they are delivered to time and budget;

Qualifications:

Degree level qualification in a relevant subject or relevant experience

Required Skills:

• Minimum 2 years’ experience in a marketing role (traditional and digital).
• Excellent knowledge of social media marketing and planning.
• Managing multichannel / Cross-Channel marketing;
• Experience managing PPC, SEO, email marketing and social media;
• Able to define, track and analyse the key metrics for traditional and digital marketing strategies;
• Relevant technical expertise, with a good understanding of and, ability to work with, different analytics packages and content management systems,
• Good understanding of traditional and digital marketing strategies you will ideally have proven experience building successful campaigns;
• Excellent communication skills, both written and oral.

Equal Opportunity Statement:

If you would like to hear more about this opportunity please get in touch.