Influencer Marketing Specialist, Innisfree & Laneige

Job Summary We’re looking for a social-savvy Influencer Marketing Specialist to support the Laneige & Innisfree brands as part of our growing Communication & Consumer Engagement team You will play a key role in evolving the relationship between the brands and Canadian influencers and creators. We operate on a hybrid working model, with our office located in Downtown Toronto. This role will report to the Sr. Manager in the Communication & Consumer Engagement Team. Principal Accountabilities - responsibilities include but are not limited to: Support with outreach, development and sustaining authentic, long-term partnerships with Canadian influencers & creators. Conduct ongoing influencer/creator discovery, facilitating introductory product send-outs Conduct regular reviews, maintain influencer analytic database tracking, and share monthly recap reports with cross-functional teams. Set up and track each influencer campaign within the database, executing post-mortem ROI reports for internal cross-functional stakeholders. Support compiling influencer distribution/invite lists for product mailers and brand events. Participate in ideation and reviews with agency and cross-functional teams to concept, design and execute product mailers for launches and key brand moments Create internal campaign brand partner proposals for review & alignment Support each brand partner briefing and monitor partnership progression to ensure content is received in line with the campaign schedule Share monthly competitive activity reports including best practices and opportunities for future programs. Maintain relationships with influencers/creators through both social and traditional communication methods, engage with earned content, and facilitate product restocks. Day-to-day administrative duties (timely submission of all contract agreements, invoices, file archiving, updating project trackers, etc.) Assist with the conception, planning and execution of all influencer/PR events. Key Experience and Skills Post-Secondary degree/diploma required. Background in Communications, PR, and Marketing preferred. At least 2-3 years of experience working in an Influencer, Social and/or Marketing-related position. Excellent written and verbal communication skills. Experience in marketing for a brand or agency with a similar target customer profile preferred (beauty, lifestyle, etc.), particularly in activations such as events, mailers, partnerships, and sponsorships. A genuine love for social media and the influencers/creators who have a meaningful impact Strong understanding of the beauty industry, pop culture, and social media trends. Ability to work collaboratively and independently as part of a team, meeting deadlines and driving projects with minimal supervision. Extremely detail-oriented with a strong ability to prioritize responsibilities to meet deadlines. An ambitious self-starter passionate about their work and eager to learn. Effective problem solver with innovative thinking. Excel in a fast-paced environment, working effectively under pressure. We are committed to integration and equal opportunity. Accommodation is available to all applicants upon request throughout our recruitment process. Should you require accommodation during the interview process, please advise the recruiter when contacted.

Location: Toronto, CA

Posted Date: 10/5/2024