CRM Marketing Manager

If you are interested in stepping into gaming industry and working in a fun and collaborative environment, this is the opportunity for you Our client is one of the leading game makers in the market with games published on multiple app stores. They are now looking for a Marketing Manager to join the team on 12 months contract basis. Position will be responsible for developing strategies and implementing programs to activate, engage, retain, cross-sell and increase customer LTV for their portfolio of successful mobile games through reaching multiple customer segments across social media channels, email and mobile, assess performance, and optimize. This is a 12 Months Contract position. Responsibilities: Develop and oversee marketing campaigns and CRM programs in line with the overall marketing strategy, to help achieve business goals. Work in partnership with Product Manager, as well as broader teams to develop and implement end-to-end journey and lifecycle campaigns which include campaign planning and design, targeting, list management, campaign health monitoring, and post campaign analysis. Work in partnership with Data Analytics team to create reporting that tracks and analyses performance of campaigns to measure effectiveness and optimizing to ensure a ROI. Manage email marketing campaigns, including segmentation, content creation, A/B testing, and performance analysis. Conduct A/B testing and analysis to optimise marketing campaigns and customer journeys. Requirement: A bachelor's degree in marketing, business, or a related field is typically required. Advanced degrees (e.g., master's in marketing) or relevant certifications (e.g., CRM certifications) can be advantageous. 5 years of experience in CRM / direct marketing experience in a multi-faceted and creative environment. Experience with a major Customer Engagement platform, ideally Clevertap. Experience with platforms like Leanplum CRM for managing customer data and relationships. Experience with start to finish planning, executing multi-channel direct marketing CRM programs including social media, email, mobile push and in app messaging. Experience in mobile gaming or lifecycle based business is highly preferred. Experience with A/B and multivariate testing. Experience with Mobile User Acquisition. Experience with ASO.

Location: Victoria, CA

Posted Date: 10/4/2024