Digital Marketing Executive

Role: Digital Marketing Executive– Bedford

Salary: £35K per annum

Working Hours: Monday – Friday 08:30- 5pm

Benefits:

• 25 days holiday + states
• Performance related bonus
• Company pension
• Onsite parking

Elevation Recruitment Group - Marketing Division are excited to be working with a global manufacturing business.

Working within the Marketing department the Digital Marketing Manager will manage a range of marketing activities to support the wider growth objectives of the business, and in line with company strategy and the annual marketing plan.

Responsibilities:

• Website Management – Play a lead role in the design, specification and build / implementation of a new website with integrated PIM (Product Information Management) and DAM (Digital Asset Management) systems.
• Email Marketing – Manage email marketing plan and technology platform to increase customer engagement and generate new business leads.
• End to end management of email marketing campaigns
• A/B Testing and Segmentation
• Social Media – Create and manage a social media plan to increase engagement and build brand awareness and affinity.

Additional required skills:

• PIM & DAM - Long-term management of PIM/DAM to improve management and dissemination of product and marketing data and assets.
• Collaborate with other teams to ensure a smooth integration of any new technology and optimise data accessibility for marketing material creation.
• Graphic Design – Utilise graphic design to create compelling email marketing and social media content and support other design requests.
• Basic Adobe Creative Suite knowledge essential.
• Company Events and Exhibitions: Support the marketing team to successfully deliver internal and external events, to achieve objectives.
• Marketing Planning: Support the marketing team with the creation and implementation of the company marketing plan.
• Marketing Technology – Responsible for leveraging marketing technologies and new developments to enhance marketing activity.

Additional Qualifications (Preferred)

• Marketing experience required
• Minimum 3 years digital marketing experience
• Business to business marketing experience desirable but not essential
• Experience in construction products related industry sectors desirable but not essential
• Adobe InDesign, Express, Acrobat
• Marketing qualifications
• Self-motivated
• Ownership and responsibility
• Good communication skills including presentation skills
• Organised with ability to work on own initiative
• Excellent attention to detail
• Analytical