Conversion Rate Optimization Specialist

About this Role:

Nulab is a team of fun-spirited innovators dedicated to creating collaboration software for modern teams. Our products are loved by over 4 million users across 190 countries. With headquarters in Fukuoka, Japan, and offices spanning New York City, Amsterdam, Tokyo, and Kyoto, our company is growing quickly.

We are looking for a Full-Time Conversion Rate Optimization Specialist to join our team in New York where you'll lead the charge in executing website strategy and ensuring its performance hits the mark! We're seeking someone who can utilize their experience in data analysis, user behavior tracking, and A/B testing to identify opportunities, improve user experience, and drive conversions. From optimizing landing pages to refining customer journeys, this individual's skills will ensure our digital presence is finely tuned for maximum results.

Be part of a global, dynamic team where your insights and experimentation drive continuous improvement and deliver measurable business growth!

Nulab's Culture:

We trust all our Nulabers worldwide and therefore give them the opportunities and support to make a difference. Our culture is all about collaboration and we encourage sharing ideas and knowledge. Whether you've been with the company for 3 weeks or 3 years, the best ideas will be put forward. Having fun is a part of our working culture, whether this comes in the form of solving complex challenges, implementing new ideas or during team events!

The day-to-day's:

• Develop and implement data-driven conversion rate optimization strategies to improve website performance and increase conversion rates
• Monitor and analyze website and digital campaign performance using web analytics tools
• Conduct qualitative and quantitative research to gain insights into user behavior and identify areas for improvement
• Design and execute A/B and multivariate tests to optimize website elements, user flows, and conversion funnels
• Work closely with the development team to monitor website functionality, addressing any technical issues, and ensuring the website runs smoothly
• Coordinate and execute website updates in alignment with page creation and refreshes, product feature launches, and optimization initiatives
• Collaborate with cross-functional teams to implement updates to the website, including marketing, content, design, customer success and development teams
• Provide recommendations and insights based on data analysis to drive continuous improvement in conversion rates
• Stay up-to-date with industry trends, best practices, and emerging technologies in conversion rate optimization
• Set up Google tags and triggers in GTM to guarantee comprehensive data availability for you and the team
• Create reports and present findings to stakeholders, highlighting key performance indicators and opportunities for optimization
• Monitor and track the impact of optimization efforts on conversion rates and other relevant metrics

Skills and Qualifications:

• Bachelor's degree in Marketing, Analytics, or related field and proven experience as a Conversion Rate Optimization Specialist, or similar role
• In-depth knowledge of Web Analytics tools such as Google Analytics 4 and Hotjar
• Familiarity with CRO tools and platforms like Optimizely, CrazyEgg, or VWO
• Proficiency in A/B testing and optimization techniques
• Strong analytical/ problem-solving skills
• Strong organizational and time management/ communication/ presentation skills
• Detail-oriented with a focus on accuracy and the ability to work independently and collaboratively in a team environment

Nice to haves!

• Familiarity with Google Tag Manager is a plus
• Experience building Looker Studio dashboards is a plus
• Knowledge of technical SEO is also a plus
• Basic knowledge of CSS/HTML is a plus

Job Perks and Benefits:

• Fully covered health, vision, and dental insurance
• Generous paid vacation
• Flexible work arrangements
• Traditional 401K through Guideline
• Work with a fun, collaborative, and close-knit team (happy hours, team events, etc.)
• Access to thousands of gyms, classes, studios and more, with a discounted membership through Wellhub
• Autonomous and hands-on role with real impact - you'll be joining Nulab at an exciting time of growth!

Salary for this Position: $80,000.00 -- $90,000.00 USD commensurate with experience!

For those applying outside of the Tri-State area, Nulab can only support qualified candidates and offer an ongoing contract of 30 hours per week with no benefits. Salary will also be based upon your state of residence.