Paid Marketing Specialist

Job Title: Digital Marketing Executive - Paid Social
Location: Worcester (hybrid)
Salary: Up to £40,000 DOE

We are seeking a digital marketer who thrives in a dynamic and fast paced environment, who is creative and analytical! As a paid media specialist, you will be managing the paid social strategies and analyse key performance metrics. If you also have a love for sports, this is for you!

Benefits!

• Flexible working
• Generous staff discount
• Pension scheme
• Performance based bonuses

Key Responsibilities:

• Develop and execute paid advertising strategies across platforms such as Google Ads, Meta, and TikTok.
• Monitor, analyze, and optimize campaign performance to meet KPIs and maximize ROI.
• Collaborate on ad content and landing pages to maximize engagement.
• Driving creative concepts, content ideation and implementation.
• Stay updated on industry trends, best practices, and emerging paid media strategies.
• Manage budget allocation and forecasting for campaigns.

Qualifications:

• 3+ years of experience in paid digital advertising, with a strong track record of successful campaigns.
• Proficiency in Google Ads, Meta, TikTok and other advertising platforms.
• Experience in digital marketing tools - paid/organic social media, email marketing, and E-commerce.
• Strong analytical skills with experience in using tools like Google Analytics, SEMrush, or similar.
• Knowledge of SEO, SEM, and PPC best practices.

If you have the required skills and experience and would like to be considered for this role, please apply for immediate consideration and interview. For further details about the role, you can contact me on 0121 295 3979 or

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In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy.

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