Head of Marketing, PR & Communications

Waterhouse-Kern Associates are delighted to be working with a leading Building Society to find a Head of Marketing, PR & Communications. This is a hybrid, 2 to 3 days a week in the office, contract role for 6-9 months with the potential to turn permanent.

Job Purpose

The purpose of the role is to lead the development and execution of marketing and communication plans for all of the Society’s activities. To lead a small team to create impactful, responsive and engaging market campaigns which support business goals and values as a responsible mutual business.

This role falls under the Senior Managers and Certification Regime.

Duties and Responsibilities

· To develop and deliver the annual marketing and communication plan to support achievement of the Corporate Plan objectives.

· Work closely with the Products, Intermediary, Direct Sales and Branch Management Teams to effectively market the Society’s proposition thereby facilitating delivery of business objectives.

· To be responsible for all aspects of marketing and communications including brand management, production of effective and compliant marketing content, campaign management and events.

· To be responsible for an effective and modern website taking ownership of design, content and look and feel.

· To be responsible for engaging and informative internal communications.

· Manage, produce and plan the Society’s social media presence to enhance brand awareness and reach and then deliver against this plan.

· To develop PR and external communications with the aim of raising the Society’s profile in both the B2C and B2B space.

Person Specification

Qualifications & Knowledge

· Educated to degree level with relevant Marketing qualification is desirable.

· Knowledge and understanding of the requirements to comply with the appropriate regulatory requirements for Marketing is essential.

Experience

· Have worked in a senior role in the marketing/communications department of a reputable financial services organisation.

Skills

· Exemplary communication skills which can be evidenced.

· Engaging leader of people with a proven ability to stimulate and motivate your own team and others.

· Ability to plan workloads and resources.

· Ability to prioritise opportunities, challenges and tasks to achieve successful outcomes.