Casino Product Specialist

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Job Location

Sandton, South Africa

Job Description

3 Year Degree / Diploma in Business Management - 8 years' experience in product management within the gambling/online gaming industry - Experience with online casino product offerings and the evaluation of its effectiveness in market Skills and Knowledge - Evaluating Analysing Information - Innovating - Creating & Improving - Measuring products, risk & results - Managing Customer & Stakeholder relationships - Embracing Change - Collaborating - Taking ownership - Strong verbal and written communication - Knowledge of slots/casino products - Business acumen - Statistical skills - Financial acumen/aptitude for numbers - Gaming Compliance Procedures - Proficient Computer Skills MS Office; EGS - Networking skills - SLA & Contract management - Marketing knowledge Key Performance Areas - Work cross-functionally to define and implement casino product roadmaps, prioritize features and execute the end-to-end product life cycle - Develop reporting & analysis methods/templates for the casino operations to understand product performance - Perform data analysis on casino product performance, product spend, odds and margin analysis, customer segments and player profitability, casino promotions etc. to drive product decisions - Analyse and diagnose product performance issues and challenges and offer a solution in line with product knowledge and business needs - Produce weekly, monthly and quarterly reports on casino products in order to determine growth and performance of gaming - Develop and implement action plans to boost casino performance and offers to be competitive to various casino segments - Research, recommend and implement gaming product innovation of new technologies across the customer experience - Work collaboratively with all customer facing functions to ensure a consistent and accurate message is provided to customers on casino products - Quality assure and test/pilot solutions and products before delivery to business - Collaborate with management, operations teams and compliance teams to mitigate casino operational risk - Understand casino capabilities and customer needs and anticipate their future needs - Monitor and review the casino gaming revenue and identify challenges that need to be addressed - Review, measure and optimise casino promotional campaigns and bonus offers - Communicate and monitor the effectiveness of bonusing tools on customer behaviour and adjust where relevant - Work closely with CRM teams to identify opportunities to promote network promotions, exclusive game launches, new supplier integrations and new features introduced on the platform - Create and present Post Campaign Analysis reports - Collaborate with various operational teams to facilitate and monitor the integration and content release processes for new game providers - Follow a data-driven approach to continuously monitor the performance of the gaming offering and make adjustments to the casino lobby accordingly - Project manage marketing campaigns from concept to execution, working with marcomms teams, design, digital and operations teams - Facilitate and maintain partnerships/relationships to support the development, refinement and implementation of products and services

Location: Sandton, ZA

Posted Date: 6/29/2024
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Posted

June 29, 2024
UID: 4743578197

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